Lead, Digital Marketing Technologies Development

Posted 20 Hours Ago
Be an Early Applicant
Toronto, ON
Mid level
Fintech • Payments • Financial Services
The Role
The Lead, Digital Marketing Technologies Development will oversee the development and implementation of digital marketing experiences for members and employers. Responsibilities include managing projects, mentoring developers, ensuring quality deliverables, and implementing solutions with marketing technologies like Salesforce Marketing Cloud.
Summary Generated by Built In

Choose a workplace that empowers your impact. 

Join a global workplace where employees thrive. One that embraces diversity of thought, expertise and experience. A place where you can personalize your employee journey to be — and deliver — your best.  

We are a purpose-driven, dynamic and sustainable pension plan. An industry leading global investor with teams in Toronto to London, New York, Singapore, Sydney and other major cities across North America and Europe. We embody the values of our 600,000+ members, placing their best interests at the heart of everything we do.

Join us to accelerate your growth & development, prioritize wellness, build connections, and support the communities where we live and work.

Don’t just work anywhere — come build tomorrow together with us.

Know someone at OMERS or Oxford Properties? Great! If you're referred, have them submit your name through Workday first. Then, watch for a unique link in your email to apply.

We are looking for an experienced and strategic Development Lead, Digital Marketing Technologies to join the Pension Communications and Engagement team in Toronto. In this role, you will work closely with communications professionals to drive the development and implementation of outstanding digital experiences for our 640,000 members and 1,000+ employers. Our team is committed to leveraging innovative marketing technologies to enhance engagement and efficiency. If you are passionate about leading teams and building impactful solutions, join us and lead the way in transforming digital engagement through innovative solutions!

In this role, you will:

  • Collaborate with business partners to schedule and prioritize development efforts for member and employer digital experiences.
  • Lead development projects by managing priorities, estimating timelines and delivering solutions.
  • Provide guidance on best practices for implementation, coding standards and technical issue resolution.
  • Mentor and support other developers, fostering their professional growth.
  • Import and extract data from databases such as Marketing Cloud, ensuring seamless integration and accuracy.
  • Perform code reviews and conduct QA analysis to ensure high-quality deliverables.
  • Capture and refine specifications and requirements based on technical needs.
  • Offer strategic solutions and architectural expertise for implementation of digital marketing technologies.
  • Act as a liaison between technical teams and business partners to ensure seamless communication and collaboration.
  • Educate internal stakeholders on digital marketing technology capabilities and features.
  • Stay informed on the latest marketing automation and web content management trends, identifying opportunities for innovation.
     

To succeed in this role, you must have:

  • A proven track record in digital marketing design and development technologies such as Salesforce Marketing Cloud, with at least 4 years of experience leading complex projects involving diverse data sources.
  • Expertise in multi-business unit configurations and multi-cloud environments using the Salesforce Connector.
  • Advanced technical knowledge of marketing automation, including Email Studio, Web Studio, and Journey Builder.
  • Experience in developing and implementing effective testing strategies for operational tasks.
  • Proficiency in SQL and Marketing Data Views, along with validated experience in AMPscript and SSJS.
  • Strong knowledge of HTML and CSS for responsive email development.
  • Deep understanding of CASL requirements and email deliverability best practices, including monitoring Reputation Center and defining deployment strategies.
  • Excellent leadership, stakeholder management, and communication skills.
     

Would be at an advantage with:

  • Experience in building web service-enabled applications (SOAP and RESTful APIs).
  • Working knowledge of JavaScript.
  • Strong people leadership and mentorship skills.
  • Salesforce Marketing Cloud certifications.
  • Experience with Agile methodologies.

As one of Canada’s largest defined benefit pension plans, our people-first culture is at its best when our workforce reflects the communities where we live and work — and the members we proudly serve.

From hire to retire, we are an equal opportunity employer committed to an inclusive, barrier-free recruitment and selection process that extends all the way through your employee experience. This sense of belonging and connection is cultivated up, down and across our global organization thanks to our vast network of Employee Resource Groups with executive leader sponsorship, our Purpose@Work committee and employee recognition programs.

Top Skills

CSS
HTML
JavaScript
Salesforce
SQL
The Company
Sydney, NSW
1,560 Employees
On-site Workplace

What We Do

Founded in 1962, OMERS is one of Canada’s largest defined benefit pension plans, with $133.6 CAD billion in net assets as of June 30, 2024.

With employees in our offices in Toronto, London, New York, Amsterdam, Luxembourg, Singapore, Sydney and other major cities across North America and Europe, OMERS invests and administers pensions for over half a million active, deferred and retired employees of 1,000 municipalities, school boards, libraries, police and fire departments, and other local agencies in communities across Ontario

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