Lead Data Analyst - Growth Marketing

Company Description

Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their life easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere. More about our mission.

Job Description

We are looking for a (Lead) Growth Marketing Analyst to support our newly formed Growth Analytics function for Marketing. Our team has been formed to support how we understand what drives growth for our teams and how we can leverage these opportunities within our channels and key marketing pillars. 

This will be a high impact role with exposure to our marketing leadership teams and leads across our channel mix. You will work with them to create strategies and analytical execution for new workstreams - from opportunity identification through to outcome. In this role, you will have a unique opportunity to work with a rich dataset of over 16 million customers, uncover insights and build tools to help our marketing teams optimise our relationships with our customers. You will get the exposure to drive and build data products & tools that let us measure, optimise and scale our marketing activity for both businesses and personal customers.

Your mission: 

At Wise our mission is Money Without Borders - instant, convenient, transparent and eventually free. Whether our customers are sending money to another country, spending money abroad, or making and receiving international business payments, Wise is on a mission to make their lives easier and save them money. 

At Wise we have autonomous teams who are running a multitude of marketing channels. Marketing executives, creatives & analysts work together in these teams to get the right message in front of the right people at the right time.

Here’s how you’ll be contributing:

• You’ll be a member of the growth marketing analytics team which serves as an umbrella analytics team working with all channels and marketing leads to find and analyse areas of growth.

• Leading on work with our CMO and marketing leadership team to understand what is driving performance and facilitate our performance review sessions. 

• Partner with our finance teams to create financial models to help us assess how we invest in marketing initiatives and maintain investment discipline within our new initiatives.

• You will work cross functionally with our other analytics teams across pricing, product, regional and finance at wise to understand how external marketing factors, such as pricing, influence customer behaviour and LTV.

• Work to support our other analysts with strategic analysis into novel problem areas and to structure overall opportunity identification for the tribe.

• Work with our marketing scientist to quickly iterate on new tests to validate the opportunities you identify and prove or disprove their commercial value as marketing strategies. 

• Collaborate with the other analytics teams within Wise to represent how marketing is contributing to the wider performance of Wise and leverage the analytical insights from these other teams.

Qualifications

A bit about you: 

• You are an experienced analyst who is comfortable working with vague/ambiguous analytical problem areas in the marketing/growth space.

• You have demonstrable experience in driving impact through new strategies from opportunity identification through to outcome. 

• Able to demonstrate that you can tell a story and proactively give guidance on strategy based on insights

• You have worked with C-level stakeholders and can build strong relationships at this level. 

• You have technical breadth as an analyst from insight generation, building data models, building reporting and executing testing (a/b testing, geo testing etc.).

• You have experience working with complex data models in SQL (our warehouse is Snowflake) and analysing it using advanced SQL/Python/R.

• (Desirable) You have worked in fintech or a similar high growth industry

Additional Information

Key benefits:

• Stock options in a profitable company

• Hybrid working model - whether it’s working from home, working overseas, school plays or life admin we get that flexibility is essential 

• Annual personal development budget - whether it’s for books, courses, or conferences

You can read more about our full benefits package here.

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.