Lead Content Strategist

Posted 7 Days Ago
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Boston, MA
5-7 Years Experience
AdTech • Marketing Tech
The Role
The Lead Content Strategist at Digitas will oversee the end-to-end content strategy process, ensuring alignment with strategic business goals. Responsibilities include collaborating with cross-functional teams to solve complex problems and crafting strategic deliverables such as site maps and authoring guidelines, while prioritizing user-centric design and high-quality outputs.
Summary Generated by Built In

Company Description

Our Lead Content Strategists help shape the content architecture of digital products and services that people love to use.

At Digitas, we do CS a little differently. Our Content Strategists are an integral part of our Design team. Their backgrounds run the gamut from UX to publishing, startup to agency. They empathize and solve users’ problems, they are well-versed in modern digital experiences, and they are driven by delivering—and supporting—the best possible solution. They are team players who collaborate on a vision and drive it forward, and they aren’t afraid to get their hands dirty making things.

Job Description

What you’ll do

  • Drive the end-to-end CS process from ideation to execution across multiple projects
  • Understand strategic business goals—and challenge them when needed
  • Work with your team to solve complex problems and find the clearest, most compelling way to communicate the solution
  • Craft deliverables including the strategic vision, site maps, content authoring guidelines, taxonomies, and maybe things no one has a name for yet
  • Collaborate deeply with design, strategy, technology, account management and other disciplines
  • Practice and evangelize customer-centric thinking

Qualifications

A few things we want to see in you

  • Demonstrable understanding of content strategy for digital products, content platforms, and branded experiences
  • Clear understanding of how content and design work together
  • Complete comfort ideating, sketching, and riffing with your team
  • The ability to execute, organize, and defend the work
  • A fanatical obsession with the quality of work that gets delivered
  • Enough development, research, and process experience to be dangerous
  • Informed opinions
  • A creative skill I wouldn’t have thought to list here



The ideal candidate will have

  • A portfolio of relevant work: It should showcase your experience in the design process, creating XD content, and solving real user problems through words
  • At least 6 years professional experience, 4 years in content strategy with a focus on UX
  • Experience translating data into strategic recommendations
  • Understanding of user-centric design and product development best practices
  • Awareness of the latest XD, technology, and content trends
  • Exceptional skills writing short- and long-form content
  • Experience with tools like Figma and Screaming Frog a plus

Additional Information

Digitas is an equal opportunity employer.

The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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