Lead Content Strategist, UX Writer

There is nothing like the feeling of a good night’s sleep. Cozy, wrapped-up-in-a-heavy-blanket sleep. Fire crackling, curtains drawn, DO NOT DISTURB kind of sleep. Hygge stuff. That’s the kind of sleep we’re talking about. 85% of people agree sleep is a key to their wellbeing, but more than 50% of people are unsatisfied with their own sleep. Whether it’s stress, interruption, work, children, people need help getting great rest! 

At Hatch, we know great sleep, and are on that mission to teach the whole family better sleep habits. Getting high quality sleep improves focus, energy, and performance no matter what you love to do in your life. We have developed best-in-class smart sleep devices with original content to help people wind down, sleep deeply and rise rested and relaxed. Come join a company that has already helped more than 5 million sleepers of all ages find space for rest in their lives, with baby products in 1 in 3 nurseries, and a viral adult smart sunrise alarm clock that has taken over TikTok and everyone from Jimmy Fallon to Sofia Richie Grainge’s nightstands.

As the lead content strategist for Restore, you will bring your creative energy & customer obsession to help make space for rest in the busy lives of adults. This person must be based in the United States or Canada. Hatch is primarily based out of California, so this role must be available during PST/PDT working hou

What You’ll do: 

• As the first in house UX writer you will develop content frameworks and voice guidelines that helps uplevel our brand and experience for our customers
• Partner with design, product and engineering to design seamless personalized experiences across our mobile app, physical devices, and web experience.
• Develop a deep understanding of existing pain points and opportunities our customers face through our user research and data analysis that informs your strategy of content development 
• Work cross-functionally with PMs, designers, engineers, product marketers, and our audio content team to innovate and improve how our customers experience our products. 
• Have a big impact on a growing, evolving people-centered startup that truly helps people sleep better.

Within 3 Months:

• Collaborate closely with product and design teams to build and refine existing content frameworks and ensure alignment with brand tone and strategy.
• Take ownership of content strategy for small-scale updates and large-scale product launches, ensuring a seamless user experience.
• Dive into conceptualizing and crafting customer-focused content for app, and some web and email touchpoints.
• Break away from generic, technical language to develop clear, engaging, and culturally relevant UX copy that resonates with our adult customer.

Within 6 Months:

• Become a trusted partner across cross-functional teams, providing strategic content leadership while enhancing visibility of UX content's impact.
• Fully integrate into our content guidelines, driving innovation and evolution in tone and style while keeping the user journey top of mind.
• Act as a proactive thought leader, identifying opportunities for culturally relevant, user-first content and initiating impactful projects without waiting for a formal brief.

After 1 Year:

• Lead the evolution of the brand voice across digital touchpoints, actively influencing product design and content strategy.
• Drive end-to-end customer journeys
• Champion content-led design principles

What You'll Bring

• 7–9 years of experience in content strategy, UX writing, or a related field within an agency or in-house team.
• Proven track record of working on end-to-end product campaigns, with a particular strength in creating engaging, user-friendly content for digital platforms.
• Expertise in crafting clear, concise, and engaging content tailored to user needs and business objectives.

This role is perfect for a content strategist who thrives at the intersection of brand storytelling and user experience, with a passion for creating intuitive, human-centered content.

• We are certified as A Great Place to Work for the fourth year in a row! 93% of our employees have reported that Hatch is a great place to work.
• We have an amazing leadership team that truly values its employees and lives our company values each and every day.
• We delight our customers with something everyone needs: a good night’s sleep!
• Our team is collaborative, fun, and brilliant!
• You have an opportunity to make a large impact in people’s lives
• We are backed by world class investors including True Ventures and have strong revenue growth.
• We let you take care of what you need by offering a flexible/remote work environment

We also take care of you through our comprehensive compensation package and many other perks and benefits including:

• 100% paid medical, dental, and vision for employees and 80% coverage for dependents
• Meaningful equity
• 401(k) match with no vesting schedule
• 16 weeks paid parental leave for those important moments in life
• 16 free therapy sessions on Samata Health's platform for you and one other adult dependent
• Financial Support for Family Planning
• Remote office allowance
• Monthly Internet reimbursement allowance
• Friends and Family discount on our products
• Discount program from popular brands in travel, entertainment and retail
• Many other spontaneous perks

Designed by experts and loved by parents, our Rest family includes Rest, Rest+, Rest Mini, and Rest (2nd Gen)—all-in-one sleep products designed for babies and kids that can be controlled remotely. Hatch Restore is a fully-customizable product geared toward helping adults sleep well. As an all-in-one sleep assistant, Restore helps people personalize their perfect night of slumber. Launched in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss, and featured on “Shark Tank” in 2016, Hatch is headquartered in Menlo Park, California. 

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.