Jordan Brand’s Global Marketing team sets the brand tone—delivering world-class storytelling that elevates Jordan Brand innovation, athletes, and culture through brand strategy, narrative voice, and art direction—across a range of digital, social, and retail channels.
The Brand Voice team is the heart and soul of Jordan Brand storytelling. As both a strategic and creative function, it is responsible for the brand’s narrative voice—across sport, streetwear and energy fields of play through all consumer-facing touchpoints.
WHO WE ARE LOOKING FOR
Jordan Brand’s Lead, Brand Voice defines, drives, and delivers world-class narrative strategy and creative concepts—obsessing storytelling with craft, taste, and scale.
They partner closely with teammates across the creative team and functions of Jordan Brand to develop narrative and craft messaging that’s tailored to specific audiences, platforms and moments.
A nuanced expertise of basketball culture, and the intersection of sport, streetwear, and energy is a requirement. The ability to work in ambiguity, see the big picture, and collaborate positively with a large group of partners is key. An authentic passion for Jordan Brand and evolving its role in the global cultural landscape is critical.
WHAT YOU WILL WORK ON
You’ll work across seasonal briefs and key priorities, with a focus on sport, streetwear, and energy verticals—driving and delivering world-class narrative strategy, creative concepts, and emotive messaging—across key platforms, media, and retail spaces.
WHO YOU WILL WORK WITH
You’ll report to the Global Brand Narrative Director, Jordan Brand, but day-to-day will partner closely with writers, art directors, designers, producers, and marketers. You’ll also work closely with Brand Voice, Brand Design, and Brand Marketing senior leaders. You’ll also collaborate with external creatives and partners to commission work across platforms.
WHAT YOU BRING
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7+ years of creative experience in advertising, editorial, content marketing, brand marketing, or related creative field.
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A Bachelor's Degree or equivalent combination of experience and education.
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A passion for Jordan Brand and its role in the global cultural landscape.
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A portfolio of creative work across advertising, editorial, and branded content—displaying a distinct voice and demonstrating a command of style and tone
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Obsession with storytelling and craft.
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Ability to lead strategic development across a team and project.
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Experience leading creative productions: from pre-production to on-set leadership and post-production.
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A wealth of experience in the managing of agencies and internal stakeholders to deliver the highest caliber work.
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Love for problem-solving.
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Expertise and nuanced understanding of Jordan Brand and its role in the cultural landscape
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Deep understanding of navigating the creative process from concept through development and production
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Excellent communication and presentation skills
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Understanding of writing within a brand organization, and how to translate business priorities into highly engaging consumer-facing narratives and messaging
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An upbeat, positive, and collaborative working style
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Attention to detail and excellent organizational skills
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Dedication to respect, inclusivity, and valuing different perspectives
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Ability to navigate and thrive within ambiguity
We are committed to fostering a diverse and inclusive environment for all employees and job applicants. We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
What We Do
At NIKE, Inc., it’s in our nature to innovate and our mission is to bring inspiration and innovation to every athlete* in the world [if you have a body, you’re an athlete]. Because we exist to serve athletes, we dare to design the future of sport. To us, innovation is about elevating human potential. We obsess over the needs of athletes of all abilities, using their insights to create products that are beautiful, useful and make all athletes better. To make big leaps, we take big risks. Incremental change won’t get us to where we want to go fast enough. So we pursue moonshots — like developing the first self-lacing shoe, running the first two-hour marathon and committing to 100% renewable energy use in our facilities. We embrace different perspectives — from scientists and designers to coders and quarterbacks — because we know everyone brings unique experiences and ideas to the team. To serve athletes across the hundreds of countries where NIKE does business, we need teams that truly reflect the diversity of our consumers and a culture of inclusivity. We aim to foster inclusion and embrace diversity throughout our business, teams, and culture to create breakthrough innovations, empower teammates to realize their full potential and bring us closer to the communities we serve. NIKE's diverse, high-performing teams around the world are united in purpose and inspired to change the world through sport.
Why Work With Us
With a global footprint, culture of innovation and team-first mentality, we take action to create a future of continual progress for athletes, sport and our world. Whether our job is designing the ultimate sneaker or coding a revolutionary app, we’re united by the same mission: to bring inspiration and innovation to every athlete in the world.
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