Lead Analyst - Ad Monetization

Posted 12 Days Ago
Be an Early Applicant
Bangalore, Bengaluru, Karnataka
Mid level
AdTech • Cloud • Marketing Tech
The Role
The Lead Analyst for Ad Monetization will analyze revenue data to identify actionable insights for business decisions, manage revenue reporting and tracking, and collaborate with stakeholders. The role involves data analytics, optimizing revenue metrics, and providing insights on new opportunities while leading dashboard management and reporting across consumer properties.
Summary Generated by Built In

Our Story

Building a new company in the recession of 2007 was no ordinary task. Yet with passion and foresight, we charted our course, helping to transform the way consumers engage with their phones.

Over the last 17 years, InMobi has built a global Advertising Platform that powers our customers' growth by helping them engage their audiences and drive real connections.

InMobi has also built a second unicorn, Glance, which is advancing digital consumption and creating a new wave of disruption. Present on 400M devices across India, SEA, Japan and the US – Glance is one of the largest content platforms globally with~200M daily active users.


Glance - An InMobi Group Company  

Founded in 2019, Glance is a consumer technology company that operates disruptive digital platforms including Glance, Roposo, and Nostra. Glance's 'smart lock screen' inspires consumers to make the most of every moment by surfacing relevant experiences without the need for searching and downloading apps. Glance Lock Screen is currently available on over 400 million smartphones worldwide. Roposo is a LIVE platform that is revolutionizing live experiences, through a unique, immersive, creator-led approach. Nostra is the largest gaming platform in India and Southeast Asia, offering gamers engaging ways to discover, play, watch, learn and compete.

Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For more information visit glance.com, nostra.gg, and roposo.com

What should you know about joining Glance?

At Glance, we walk the talk – free yourself, dream big, and chase your passion! On joining, you'll have opportunities to make an immediate impact on mission-critical projects, as you work with highly capable and ambitious peer groups.

Be rewarded for your autonomy even as you collaborate. Ideate, innovate, and inspire by leveraging bleeding-edge tech to disrupt consumer experiences.

While you work, we'll take care of nourishing your body, mind, and soul. This includes daily meals, gym, trainings, tech tools, and regular unwind sessions. Also, feel free to bring your kids – even the furry ones – to the office!

Position Summary 

Lead Analyst - Ad Monetization 

We are looking for someone to join our efforts in programmatic monetization of InMobi and Glance O&O properties. The position would roll into InMobi Consumer Platform ( ICP) Programmatic Delivery. The role would involve deep diving into complex data sets to identify actionable insights that drive day to day business decisions. You would also drive revenue reporting and tracking, data analytics and develop insights into supply needs, pricing optimization and undertake product/ tech liaising exercises. 

Key Responsibilities: 

  • Analyze revenue data to find actionable insights that could lead to productive business decisions and new opportunities. 
  • Collaborate with customers and key stakeholders to translate business questions into verifiable hypotheses using complex, multi-source data. 
  • Own dashboards and custom reports to track key metrics, empower other team members with data and investigate business questions. 
  • End to End Funnel analysis, optimize unit metrics to maximize revenue. 
  • Work alongside counterparts in Monetization team to improve overall Revenue performance by continuous optimizations based on deep metrics analysis. 
  • Own monthly reporting across the entire InMobi O&O Consumer Properties portfolio; share weekly updates on impact of product changes on revenue, new partners addition, etc. 
  • Proactively make recommendations for new tests and initiatives to improve key metrics and customer outcomes. 
  • Act as the central POC for all internal reporting requirements, queries from finance / strat team and other ongoing projects around centralized consolidated reporting

Required Experience / Expectations 

  • Bachelor's /Master's degree in analytical field 
  • 4+ overall work experience within a Tech/Consulting/Analytics industry 
  • 3+ years of relevant management experience in a business analyst, data analyst or statistical analyst role 
  • Working Experience with Advanced Excel, sql, python, Tableau or PowerBI preferred  
  • Strategic, analytical thinker who consistently challenges the status quo and constructively challenges the team to aim for higher ground 
  • Experience in Digital Advertising or Ad Tech industry is a plus 

 

The InMobi Culture

At InMobi, culture isn't a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom -guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values and more!

Top Skills

Data Analytics
The Company
1,516 Employees
On-site Workplace
Year Founded: 2007

What We Do

InMobi is the world's leading Marketing Cloud, driving real connections between brands and consumers. We create new paths for brands to understand, identify, engage and acquire consumers by leveraging our exclusive access to mobile intelligence and technology platforms.
As a leading technology company founded in 2007, InMobi has been recognized as a 2019 CNBC Disruptor 50 company and as Fast Company's 2018 Most Innovative Companies. For more information, visit inmobi.com
Driving Real Connections. InMobi helps brands connect with consumers in ways that matter.

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