Pernod Ricard South Africa is seeking a proactive and results-oriented Prestige Key Account Manager to join our team in Cape Town. This role is dedicated to managing a portfolio of high-profile on-trade customers while driving the growth of our Ultra-Premium product portfolio, which includes Champagne, Cognac, Whisky, and Tequila. The ideal candidate will have a passion for luxury, strong commercial acumen, and a proven ability to deliver exceptional results in a competitive market.
Key Duties and Responsibilities
Account Management:
- Build and maintain strong relationships with on-trade accounts, Corporates, and High-Net-Worth Individuals (HNWIs).
- Develop and execute tailored strategies for key strategic accounts to maximize sales, brand penetration and rate of sale initiatives.
- Manage and maintain current and new Customer Business Plans ensuring targets and commitments are achieved, driving the visibility and depletion of Pernod Ricard Products.
Achieving Goals and KPIs:
- Meet and exceed defined goals and key performance indicators (KPIs) aligned with sales, market share, and customer satisfaction objectives.
- Track and report progress, adjusting strategies as necessary to achieve targets.
- Set SMART goals in the Cape Town Region to win in the marketplace and deploy the Pernod Ricard Strategy.
- A hunger to win!
Sales and Commercial Planning:
- Develop and implement commercial plans that align with company objectives and capitalize on market opportunities.
- Collaborate with internal teams to ensure seamless execution and alignment of sales strategies.
- Manage and Identify B2C and B2B opportunities where luxury brands are sold and activated.
Project Management:
- Lead and manage projects related to product launches, events, and promotions.
- Ensure timely delivery and effective coordination of resources to achieve project objectives.
- Reporting and evaluation of all investment to inform the business performance.
Business Intelligence and Competitor Activity Monitoring:
- Continuously analyse market trends, consumer insights, and competitor activities to inform strategies.
- Provide actionable insights to maintain a competitive advantage and drive innovation in the annual brand planning process.
Negotiation Skills and Insights:
- Demonstrate exceptional negotiation skills to secure favourable terms and outcomes with key partners.
- Translate market and customer insights into creative commercial sales drivers that generate measurable impact.
Event and Activation Management:
- Plan and execute high-end events that enhance brand visibility and create memorable consumer experiences.
- Partner with marketing and activation teams to ensure alignment and optimal execution.
- Management of agencies and key stakeholders to ensure executional excellence and compliant ROI.
Financial and Budget Management:
- Oversee budgets, ensuring effective allocation of resources and alignment with business goals.
- Monitor financial performance and make data-driven adjustments to optimize outcomes.
- Budget Management and reporting through key reporting periods in the fiscal year.
Creativity in Sales Drivers:
- Develop innovative approaches to drive sales and strengthen customer engagement.
- Leverage creativity to overcome challenges and seize new business opportunities.
- Create Rate of sale initiatives that stand out from our competitors and drive consumer excitement.
- Leverage modern world platforms to drive awareness, talkability and set trends.
Key Competencies and Experience
- At least 5 years of sales experience, with a proven track record in luxury goods or spirits/champagne industries.
- Strong knowledge of the spirits, champagne, and broader luxury goods sectors.
- Experience in commercial planning, project management, and delivering results against KPIs.
- Demonstrated ability to analyse market trends and competitor activities to develop actionable insights.
- Exceptional negotiation skills with a creative approach to commercial challenges.
- Proficiency in managing events and activations aligned with high-end brand positioning.
- Financial acumen and experience managing budgets effectively.
- Strong experience with IT tools and presentations.
- Valid driver’s license and flexibility to travel as required.
Behavioural competencies:
- Excellent communication, interpersonal, and organizational skills.
- Ability to work within a team and drive company values.
- A self-starter with a passion for luxury and the ability to think strategically.
- Innovative and adaptable, with the ability to thrive in a fast-paced environment.
- Passionate about working in the trade after hours and living the brand values at every convivial moment.
- Positive spokesperson for Pernod Ricard South Africa.
Job Posting End Date:
2025-01-29
Target Hire Date:
2025-02-01
Target End Date:
What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries.
Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être.
As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
