We have an exciting for a Market Developer! The Market Developer reports directly to the Market Development Manager and is responsible for executing the Wallet & VAS strategy, identifying and developing new business opportunities, and managing existing business relationships. This role works across all areas of business as required to achieve the sustainable growth of the market.
Internal liaison takes place across internal departments, while external liaison involves partners, regulators, service providers, and customers. The Market Developer will play a key role in sustainably building the Mukuru Wallet & VAS business, contributing directly to its growth and success.
Duties and Responsibilities (include but not limited to):
To drive market penetration of the Wallet & VAS business to deliver the budgeted targets for assigned markets and ensuring operational excellence.
- Lead the acquisition of new customers, improve the retention of our existing customers, and increase the usage of our products by:
- Being the Wallet & VAS champion for your assigned markets to gain share of mind and coordinate business activity in support of the Wallet & VAS strategy.
- Building capability in sales and marketing teams.
- Working with and training the sales team on appropriate concept sells to open 1-to-many sales opportunities.
- Ensuring that marketing and sales correctly understand and communicate the right customer benefits and product features.
- Overseeing and improving our distribution channels.
- Ensuring the Wallet & VAS business is running smoothly by working with the Operations, Customer Service, Product, and other functions.
To oversee the successful implementation of plans in conjunction with other departments.
- Manage the projects in line with the specified project plan.
- Provide guidance and direction to project team members during the project.
- Coordinate the project team’s activities and prioritize activities within projects.
- Track the progress of all tasks related to the projects on a daily basis.
- Identify any areas that are running behind schedule and address with the relevant stakeholder.
- Identify where additional support or assistance may be required to ensure project timelines are met.
- Ensure the project plans include targets and measures, resource requirements, and planned activities.
To identify and develop new business opportunities to expand the company.
- Identify opportunities to expand product and services range offered.
- Ensure opportunities are strategically and legally viable.
- Present business case for opportunity for approval.
- If approved:
- Make contacts in order to develop prospects and leads with various potential partners.
- Negotiate with potential partners in order to obtain mutually beneficial signed contracts.
- Implement the opportunity independently, or by working with a Project Manager.
Assist in the budgeting process, pricing, and partner management.
- Assist the Market Development Manager with:
- Developing the budgets and reporting on market performance.
- Conducting pricing reviews.
- Partner negotiations, commercial discussions, and managing the ongoing relationships.
To understand the market dynamics to enable decision making.
- Keep abreast of current and future market trends and industry changes.
- Identify competitors and keep up to date on their business models (e.g., suppliers, platforms, pricing, product offerings, customer retention strategies, etc.).
To manage own professional and self-development.
- Attend weekly KPI meetings with Manager.
- Attend monthly performance meetings with Manager.
- Attend all required training courses for new products.
Key Requirements
- Grade 12 or equivalent (Essential)
- Related Tertiary Qualification (Essential)
- 1-2 Years of work experience in Market/Business Development (Essential)
- Experience in a business development role (Advantageous)
- Experience in Financial Services (Desirable)
- Knowledge of payments and remittances
- Knowledge of the marketing and sales process (B2C & C2C)
- Knowledge of contracts and commercial agreements
- Knowledge of operating license requirements
Additional Skills
- Computer skills
- Verbal communication skills
- Selling skills
- Time management skills
- Organisational & administrative skills
- Attention to detail
- Interpersonal skills
- Analytical skills
- Self-motivated
I am sure you are reading this job description and meet majority of the criteria BUT you may also still not be 100% comfortable in applying. We believe that there is a place for everyone under the Mukuru sun and we want YOU to contribute to our diverse tapestry of talent. So come on, take a leap of faith, and send your application if you meet majority of our requirements. Remember to include a snippet of how you will bring value and help us build a future of success that will help us determine where and how you may best be suited” Maybe you are just the future Mukurian we need!!
Should you be appointed in a remote/work from home role at Mukuru, it is your responsibility to ensure that you have uninterrupted internet connectivity and a ‘work-like’ environment at your home location, in order to deliver your best in terms of performance, productivity and service to our customers.
If you do not receive any response after two weeks, please consider your application unsuccessful.
NB: ALL STAFF APPOINTMENTS WILL BE MADE WITH DUE CONSIDERATION OF THE COMPANY’S DIVERSITY AND INCLUSION PLANS
What We Do
Mukuru is one of the largest money transfer providers in Africa and a leading Next Gen Financial Services Platform that offers affordable and reliable financial services to the emerging consumer. The foundation of our business was built by providing the continent’s migrant diaspora with safe, convenient international money transfers. From this base we have grown a wide range of products and services that take their cue from our customers’ needs and aspirations for greater financial security and a better life. To this end, we continue to build a highly robust and resilient physical and digital financial payments infrastructure across Africa that unlocks new value-added services for our loyal customers. This includes cash transfers, Mukuru Funeral Cover, and the Mukuru Card. As a fintech provider, Mukuru has underpinned its successful customer engagement strategy with the ability to ‘speak the language’ of its users and gain a grassroots understanding of the unique pain points that customers face in each market. Our engagement platforms include WhatsApp, free USSD, the Mukuru App, and the website. Customers are always able to speak to Mukuru about any challenges or difficulties with the platform, whether it’s a Mukuru agent in a physical booth, at a branch, over the telephone, or via a virtual live chat function in a language of the customer’s choosing, and often in their mother tongue. Take a walk through our Contact Centre at any time, and you’ll hear conversations in 15 languages – our very own united nations of Africa and Asia.
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