At Elanco (NYSE: ELAN) – it all starts with animals!
As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.
At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.
Making animals’ lives better makes life better – join our team today!
Junior Digital Marketing Specialist– substitution for maternity leave (around 1 year).
Position Summary:
Junior Digital Marketing Specialist is responsible for execution of key digital activities mainly in VET segment. Countries in scope are mainly Poland and Hungary where Elanco is strategically focusing to develop meaningful professional digital communication with the key stakeholders among veterinarians. On this position Junior Digital Marketing Specialist will work together with the country marketing in sales teams in order to execute all planned activities (website, mailing campaigns, social media and other channels management).
Responsibilities:
Junior Digital Marketing Specialist is responsible for operational execution related to all Digital projects and initiatives:
- Execute digital marketing strategies to meet business objectives.
- Diligently manage all digital marketing channels in his/her responsibility (e.g. website, blogs, emails, and social media) to ensure brand consistency.
- Cooperate with Marketing (CEE, Global), Global Digital team and local sales teams to improve customer experience through our company assets with a cohesive strategy.
- Stay up to date with digital technology developments.
Expected day-to-day activities:
- Regular content maintenance of the web-portals (CMS – Kontent.ai).
- Non-technical SEO implementation for company web-portals.
- E-mail campaigns execution and support (Veeva, Sales Force Marketing Cloud).
- Manage Social Media channels (if agreed in advance).
- Provide regular analytics for company websites and social media (via use of Sprout Social) in order to improve tools reach and effectiveness.
- Regular monitoring of competitors’ digital activities and provide feedback to Elanco.
- Implementation of new digital tools.
- Provide trainings & support for digital tools.
Basic Qualifications:
- Bachelor's degree (IT or Digital Marketing preferred).
- Minimum 1-2 years of relevant experience in Digital Marketing projects or support.
- Knowledge of Kentico (or similar) CMS environment.
- Advanced SEO principles understanding, ability to implement and adjust non-technical part of SEO based on available analytics.
- Google Analytics advanced knowledge.
- Email Marketing certification and practice.
- Social media (FB, Instagram) support and content maintenance experience.
- Basic HTML.
- Fluent English and Polish.
- Knowledge of another language (e.g., Hungarian, Czech or any other language) will be an advantage.
Additionally required knowledge:
- Good communication skills.
- Teamwork experiences.
- Cross functional project coordination.
Additional Skills & Preferences:
- Passion for Digital marketing.
- Passion for teamwork.
- Google AdWords and social media targeted advertising experience.
- Knowledge of marketing tools in Veeva CRM.
- Sales Force Marketing Cloud (SFMC) or similar marketing automation experience.
- Website layout experience.
- Company e-commerce project support.
- Work on projects.
Additional Information:
- This position is a full-time position – substitution for maternity leave.
- Hybrid work model – office/home office.
Travel:
- 5% of travel ( in case of the need).
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status
Top Skills
What We Do
At Elanco, we work to improve the health of animals through innovative products and services for pets and farm animals around the world. As a global animal health company, we provide solutions that empower our customers to advance a vision of Food and Companionship Enriching Life. Since 1954, Elanco has committed to empowering veterinarians, farmers, and all those who care for animals with the tools they need to help animals live healthy lives.
Healthier animals are the key to making our lives better - This is the fundamental belief uniting all global Elanco employees. That’s why we are committed to the idea that our business can be a unique force for good for all in society.
Through our Elanco Healthy Purpose™ framework of Environmental, Social and Governance (ESG) commitments, we focus on delivering sustainable solutions to advance the well-being of animals, people and the planet. This program also enables our employees around the world to take paid time off to make an impact as a volunteer, offering their time or talent to give back to our customers, causes and communities. #ElancoHealthyPurpose #WeAreElanco
