The Agency is a global, boutique real estate brokerage representing a portfolio of properties across the world’s prime markets and celebrated destinations. The Agency is one of the fastest-growing luxury, boutique brands in the world. Our clients and agents benefit from our international team across in-house creative, public relations, and technology. With unprecedented access to media, we recently launched our first Netflix show, Buying Beverly Hills. The Agency has closed more than $60 billion in real estate transactions since 2011, comprising over 120+ offices in ten countries and counting.
Position Summary:
The Agency is looking for a strategic thinker with a passion for creative storytelling and strategic brand marketing. As a Copywriter at The Agency, you’ll play a key role in communicating with a variety of audiences, including industry professionals, developers, investors, brand partners and other stakeholders. You’ll work with a dynamic team of innovative marketing and PR professionals who will help you hone your craft. Success in this position means creating polished, persuasive content (on deadline) that drives meaningful engagement with our luxury lifestyle brand across multiple channels. Your writing will bring our services, properties and locations to life, building authentic and memorable connections with our global audience. This role is an essential part of our PR and Marketing initiatives, supporting our mission to deliver an exceptional real estate client experience.
Essential Job Functions and Responsibilities:
- Craft original, informative and compelling copy for property listings, agent biographies, website content, email campaigns, email newsletters, and social media posts to attract buyers, sellers, investors and new agents.
- Create engaging articles for The Agency Journal, the company’s online magazine that showcases The Agency as a luxury lifestyle brand.
- Work closely with the PR team to strategically strengthen The Agency as a thought leader in the real estate industry through every piece of marketing content.
- Collaborate with agents, marketing teams, and designers to create persuasive marketing materials, including (but not limited to) listing descriptions, listing presentations, property branding, agent branding, agent bios, etc.
- Write scripts for video marketing and promotional content for social media.
- Work in WordPress to build and optimize content for The Agency Journal for SEO to improve search rankings, traffic and newsletter subscribers.
- Proofread and edit marketing and editorial content to ensure accuracy, clarity, and consistency with the brokerage’s brand voice, in adherence to AP Style when required.
- Research market trends, competitor strategies, and audience preferences to refine content.
- Ensure all copy aligns with industry regulations, fair housing laws, and brokerage brand standards and policies.
- Supports the Manager of Digital and Global Partner Content and the Director of Corporate Content Strategy.
Required Skills and Experience:
- Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
- Two to three years of experience in copywriting, content creation, or content marketing—preferably in real estate, a related industry or working with luxury brands.
- Strong writing, editing, and proofreading skills with a keen eye for detail and artful storytelling.
- Ability to craft persuasive, engaging marketing copy and content for a luxury audience across print and digital platforms.
- A solid understanding of digital marketing strategies, including newsletter and social media platforms for distributing and promoting content.
- Familiarity with SEO best practices, WordPress publishing, Google Suite, and project management tools.
- Excellent communication and collaboration skills to work with agents and marketing teams.
- Ability to multitask and meet deadlines in a fast-paced environment.
- Understanding of real estate terminology and market trends is a plus.
Compensation: Annual Salary - $58-60,000 USD
Location: Remote position
It is the policy of The Agency not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because they are a protected veteran.
Top Skills
What We Do
The Agency is a full-service, luxury real estate brokerage and lifestyle company representing clients worldwide in a broad spectrum of classes, including residential, new development, resort real estate, residential leasing and luxury vacation rentals.
Since its inception in 2011, The Agency has redefined the business of real estate, modernizing and advancing the industry by fostering a culture of partnership in which all clients and listings are represented in a collaborative environment by all of its agents. Shunning the traditional model of how real estate is practiced, our agents share their knowledge, spheres of influence, contacts and expertise, ensuring our clients better representation and a true competitive edge.
This approach has proven highly successful. Four years after its inception, The Agency was L.A.’s most outstanding real estate brokerage, with 13 of our agents ranked among the top 250 realtors in the United States, as measured by total sales volume by the Wall Street Journal and REAL Trends, Inc. To date, The Agency has closed more than $8.62 billion worth of real estate transactions and established itself as a preeminent player in the luxury real estate market, representing many of the country’s most visible and high-end properties.
The Agency extends far beyond what a conventional brokerage firm offers. It envisions itself as both a lifestyle company committed to informing and connecting global communities, and as a creative agency offering design, marketing and sales solutions for buyers, sellers, developers and investors across the globe.
