International Account Manager (CPG)

Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

Frida is looking for an International Account Manager to drive our international growth strategy and oversee distributor partnerships across global markets. This role will be responsible for managing key distributor relationships, optimizing retail expansion, and ensuring seamless execution across all sales channels. The ideal candidate will be results-driven, detail-oriented, and a strong collaborator who thrives in a dynamic, fast-paced, international environment.Responsibilities will include, but are not limited to, the following:

Distributor & International Market Management:

• Lead and manage relationships with international distributors, ensuring alignment with Frida’s growth strategy and brand standards.
• Oversee distributor performance, including sales targets, market penetration, and compliance with brand guidelines.
• Partner with distributors to drive new product launches, in-store activations, and promotional campaigns tailored to each market.
• Conduct regular business reviews with distributors to assess performance and identify growth opportunities.

Retail & Channel Expansion:

• Manage relationships with key international retailer accounts in collaboration with distributors.
• Oversee new item set-up and distribution changes across international markets, ensuring seamless execution.
• Work closely with the Operations team to coordinate international logistics, ensuring on-time and in-full (OTIF) shipment of all distributor orders.
• Align with Customer Service and local distributor teams to create sample programs for hospitals, doctors' offices, and key retail accounts.
• Partner with cross-functional teams (Marketing, Product, and Operations) to develop region-specific marketing and sales initiatives.

Sales & Performance Analytics:

• Analyze market trends, sales data, and distributor performance to identify opportunities for growth and optimization.
• Provide forecasting and demand planning support to ensure adequate product availability in international markets.
• Lead the development of Quarterly Distributor & Retailer Reports & newsletters to share insights, performance updates, and strategic recommendations.

What You Will Need

• Bachelor’s Degree in Business, International Business, Marketing, or a related field.
• 5+ years of experience in international sales, distributor management, or retail account management in CPG.
• Experience managing distributors, international retailers, and multi-market sales strategies.
• Proficiency with retail platforms (e.g., Retail Link, Stibo, Partners Online) and international supply chain operations.
• Strong project management skills with experience launching products in multiple global markets.
• Ability to travel internationally (up to 50%).
• Proficient in Microsoft Office (Excel, PowerPoint) and sales forecasting tools.
• Excellent written and verbal communication skills; fluency in additional languages is a plus.

This role offers the opportunity to be a key player in Frida’s international expansion, shaping our presence in global markets while driving meaningful distributor partnerships.

Who You Will Work With

Frida is an organization that values collaboration and community. As the International Account Manager, you will work closely with our Operations, Demand Planning, Fulfillment, Marketing, and Strategy teams. 

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability 
• FSA & HSA
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
• Dog friendly office - feel free to bring your best buddy with you to work! 
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts.

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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