Intern-Brand Marketing

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Livonia, MI
Retail • Sales
The Role

Job Description

Our people are the life of Cabinetworks Group. Together, we build life into the kitchen and more!

We are a nationwide team, designing and manufacturing the most comprehensive choice of kitchen cabinets in the U.S. Our people pride themselves on genuine collaboration, working to deliver a seamless, integrated, quality experience to anyone and everybody. Our shared purpose is to bring the kitchen to life — the place where people spend such a meaningful part of their personal and family lives, and the true heart of any home. This is why your career with our company can be so satisfying, rewarding and worthwhile.

 

JOB SUMMARY:

The KraftMaid Brand Marketing Intern will be responsible for evaluating the user experience on KraftMaid.com specifically on the Browse (doors and finishes) pages, Storage Accessories, and Hardware pages. The goal is to provide recommendations, supported by research, that optimize the consumer experience and ultimately drive more KraftMaid purchases. The intern will review current UX trends, GA4 data, and competitor/best-in-class examples to inform their recommendation. The end result will be a thorough plan for each designated page that has been vetted by our digital team that can be implemented at a later date.

 

This opportunity will not only enhance an intern's understanding of brand marketing but also equip them with valuable skills that can be applied in future roles within the marketing field.

 

PRINCIPAL FUNCTIONAL RESPONSIBILITIES:

· Evaluate the Kraftmaid.com user experience

·  Provide recommendations, supported by research, that optimize the consumer experience and ultimately drive additional KraftMaid purchases

· Review current UX trends, GA4 data, and competitor/best-in-class examples to inform recommendations

· Develop a thorough plan for each designated page that has been vetted by digital team for future implementation

ESSENTIAL QUALIFICATIONS AND SKILLS:

· Actively pursuing a degree in marketing with an interest in digital marketing. Preferably has some baseline knowledge of UI/UX and/or email marketing.

· Proficient in Microsoft Office 365 Suite (specifically Outlook, PowerPoint, and Excel).

·Baseline knowledge of Google Suite, Google Analytics/GA4, and social media platforms. 

·Interested in the digital consumer experience with some baseline knowledge of the various digital media platforms.

· Able to work in a dynamic environment with changing priorities and ability to multi-task and prioritize accordingly.

 

PREFERRED QUALIFICATIONS AND SKILLS:

·       Strong written and verbal communication skills.

·       Highly organized with excellent attention to detail.

·       Understanding of basic business and marketing concepts.

·       Familiarity with social media and email marketing.

·       Problem solver and creative thinker – willing to take risks.

·       Proven time management and prioritization skills.

·       Strong writing and copy editing skills

ShiftFull or Part TimeFull time

Cabinetworks Group (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Cabinetworks Group is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish

E-verify Right to Work Poster: English, Spanish

The Company
Ann Arbor, Michigan
1,325 Employees
On-site Workplace
Year Founded: 2020

What We Do

At Cabinetworks Group, our shared purpose is to build life into the kitchen — the place where people spend such a meaningful part of their personal and family lives, and the true heart of any home.

We’re America’s largest privately held cabinetmaker, a best-in-class team of over 8,000 employees in 25 locations, including 19 manufacturing facilities. We design and manufacture the most comprehensive choice of kitchen cabinets in the country through 16 brands, among them iconic leaders like KraftMaid®, Medallion® and Merillat®.

It is our people who build the life into this company, fueling our growth mindset. Together, we fully intend to reshape our industry, by bringing humanity and a collaborative spirit to every aspect of the customer experience. And to become its employer of choice.

This is why a career with our company can be so satisfying, rewarding and worthwhile.

https://vimeo.com/792970157/0d302e9b90?share=copy

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