The Audience Development internship opportunity will collaborate with the social and content teams to create, curate, and strategically develop a comprehensive plan focused on the audiences we've cultivated through our audience development campaigns. This internship will analyze these audiences, identify key behaviors and trends, and craft a targeted strategy presentation to drive meaningful engagement and support business growth.
Essential Functions & Responsibilities:
- Significant focus on education, research, and cross-functional collaboration
- Partner closely with our analytics team to conduct deep dives into audience behaviors and insights.
- Collaborate with our eComm team to understand current strategies and consumer behaviors
- Partner with Associate Director of content to dissect information, craft a clear point of view, develop a comprehensive strategy, and present it in a digestible deck
- Perform other related responsibilities
Knowledge Skills Required:
- Excellent verbal and written English communication skills
- Proficient in Microsoft Suite (Word, Excel, Outlook, PowerPoint)
- Strong analytical, reasoning, problem-solving and decision-making skills.
- Ability to work across cross functional teams and manage priorities to accomplish multiple tasks
- Passion for sports required, with passion/interest/knowledge for golf strongly preferred
- Independent research or analytically driven
- Digital marketing or marketing focus in current college program
- Presentation development or understanding
- Expectations that interns are available and onsite for the entirety of our summer internship program: Dates are from 6/16/2025 - 8/15/2025
Education/Work Experience:
- Undergraduate, completed junior or senior year of Bachelor's Degree in Marketing
TaylorMade is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected base pay for this position is $20.00 per hour. Additional benefits, such as health & wellness, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.
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TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.
What We Do
Overview:
Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high performance golf equipment, golf balls and accessories. TaylorMade has a history of innovative industry-leading products such as the newly launched Stealth family headlined by the 60-layer Carbon Twist Face Stealth Carbonwood Driver. TaylorMade's technological advancements touch all sectors of the golf industry with products like P Series irons, Milled Grind 3 wedges, TP5/TP5X golf balls and Spider putters. A major force across the world's professional tours, TaylorMade has an unrivaled athlete portfolio that includes Tiger Woods, Dustin Johnson, Rory McIlroy, Collin Morikawa, Tommy Fleetwood, Rickie Fowler, Matthew Wolff, Harry Higgs, SH Park, Charley Hull, Maria Fassi and Sierra Brooks.
History:
In the spring of 1979 a golf equipment salesman named Gary Adams took out a $24,000 loan on his home and founded the TaylorMade Golf Company. He rented a 6,000 square-foot building that at one time housed a television assembly plant. Counting him, there were three employees and a single, innovative product: a 12-degree driver cast of stainless steel. This new metalwood looked and sounded different from a wooden wood, and most important, it performed differently. The clubhead's perimeter-weighting offered greater forgiveness on mis-hits, while the lower center of gravity made it easier to launch the ball in the air. Adams, the son of a golf professional, was adamant that TaylorMade clubs maintain ties to what true golfers perceived an authentic golf club should look and feel like. They were committed to combining innovation with authenticity, to always be passionate about the game, and pledged to be competitive - to work hard to establish itself and grow. These four tenets would take them far.
Since the creation of the first metalwood in 1979, the TaylorMade Golf Company has established a legacy of breaking from tradition to reach new thresholds of performance.
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