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At Infobip, we dream big. We value creativity, persistence, and innovation, passionately believing that it is through teamwork that we can all reach greater heights.
Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 75+ offices on six continents, Infobip’s platform is used by almost 80% of the population, making it the largest network of its kind and the only full-stack cloud communication platform globally.
Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions.
Why This Role is Important:
Having a Senior Integrated Marketing Specialist based in the EMEA region is crucial due to the lack of a dedicated local expert who understands the unique market dynamics across these diverse regions. This role will provide vital insights into regional preferences and cultural differences, enabling more effective and targeted campaigns across EMEA. Additionally, addressing language and cultural nuances—particularly in the Middle East and Africa—will ensure that messaging resonates authentically with audiences. This position will also foster stronger relationships with key Infobip stakeholders in EMEA, building trust and collaboration that are essential for sustainable growth.
Responsibilities:
- Collaborate with stakeholders to identify market solutions, verticals, events, industry bodies, associations, and accounts across EMEA to boost brand position, digital presence, and lead generation.
- Align the marketing plan with both regional and global marketing objectives, as well as EMEA revenue goals.:
- Work with Partner Marketing and Growth teams to plan and execute direct and indirect lead generation marketing initiatives within EMEA.
- Work with the regional marketing team and content manager to develop key messaging and content aligned with event objectives and HQ strategies.
- Support regional PR efforts to secure media exposure at high-profile events across Europe, MENA, and Africa.
- Contribute to HQ-driven initiatives that are relevant to the EMEA region.
- Maintain a balanced quarterly budget, accounting for business seasonality across EMEA.
- Participate in developing annual marketing plans and associated budgets for EMEA Marketing.
- Manage EMEA revenue stakeholders through continuous collaboration and feedback sessions.
- Align reports with EMEA Marketing objectives and KPIs, illustrating their contribution to revenue targets.
- Develop regional performance reports, identifying areas of excellence and those needing improvement.
- Provide support for material translation and localisation where necessary.
- Work with the Regional Social Media Manager to promote webinars and third-party events across EMEA.
- Organize events end-to-end, including budget management, price negotiation, coordination with local sales, and EMEA and HQ marketing teams, and oversee branding and logistics.
- Develop and execute an EMEA-wide events plan and calendar, including webinars, industry conferences, business breakfasts, executive dinners, virtual events, and partner events.
- Partner with PR, Social Media, and Content teams to deliver campaigns that support brand awareness and thought leadership while meeting regional requirements and performance indicators.
Role Requirements:
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
- 5-7 years of experience in a marketing role, ideally within the EMEA region, with a focus on integrated marketing, digital marketing, or event management.
- Fluent in English and German
- Proficiency in marketing tools and platforms (e.g., Salesforce, Jira).
- Experience with content creation and management..
- Experience in budget management and resource allocation.
- Ability to adapt to evolving market conditions and business needs across EMEA.
- Strong problem-solving skills to address challenges and implement impactful marketing strategies.
Infobip employees are people with diverse backgrounds, characteristics, and experiences that share the same passion and talent that helps us achieve our mission. That's why Infobip is committed to creating a diverse workplace and is proud to be an equal-opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status, or any other part of one's identity.
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What We Do
HIRING NOW! Infobip helps businesses build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty.
We work with large organizations, including seven of the world’s 10 biggest brands, across sales and marketing, operations, human resources, IT and security, and customer service. Our mobile engagement solutions help optimize operational functions, enhance internal and external communications, improve customer experiences, reduce support costs, generate new revenue, and gain a competitive advantage.
Whether two-factor authentication for high-tech retailers, emergency alerts for global giants, or mobile-giving solutions for large charities, Infobip offers the scale, service flexibility, reliability, and heritage to provide interactive solutions for today and in the future.
Companies choose Infobip for our domain expertise, service flexibility, demonstrated performance and reliability, global scale, and corporate maturity.
Why Work With Us
We work with some of the biggest enterprises in the world to make their customers’ lives better. But we’re small enough that every person counts. We’ve got a passion for our technology to rival any start-up. Our people are the best and most professional in the world. But we’re a suits-and-bureaucracy free zone.
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