Integrated Marketing Manager, Japan(based in Tokyo)

Posted 2 Days Ago
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Tokyo
Senior level
Artificial Intelligence • Information Technology • Software
The Role
The Integrated Marketing Manager will lead digital campaigns and content development in Japan, coordinating marketing initiatives and enhancing Zoom's brand visibility. Responsibilities include planning and executing campaigns aligned with business goals, collaborating across teams, utilizing data for marketing strategies, and optimizing efforts based on KPI insights. Fluency in Japanese and English is crucial.
Summary Generated by Built In

Integrated Marketing Manager,Japan (Based in Tokyo)

What you can expect

We are seeking an enthusiastic Integrated Marketing Manager to oversee digital campaigns and lead content development & event marketing in Japan. This position involves coordinating marketing initiatives and leading digital acquisition and content marketing efforts with multiple teams in Japan. The ideal candidate will report to the Head of Japan Marketing and be passionate about creating impactful marketing strategies.

About the Team

Our dynamic marketing team in Japan, where collaboration and innovation thrive. We foster a culture of inclusivity and excellence, working together to drive business growth and elevate Zoom's brand visibility. Our team brings diverse skills and perspectives to every project.

What we’re looking for

  • 5+ years of relevant experience in campaign planning and execution, content development & marketing
  • Have the interest in AI, SaaS, UCaaS CCaaS industry, current market trends, and event best practices
  • Have experience with marketing in a high-tech, cloud, B2B, or SaaS company
  • Have experience and success working in a cross-functional organization, and with a global mindset
  • Enjoy working in a high-growth company culture where change is a constant
  • Able to function independently, as well as collaboratively with other team members
  • Have fluent verbal and written communication skills in Japanese and English.
  • Understand Zoom, G-Suite, and Project management tools

職種: 統合マーケティングマネージャー(日本)

ZVC JAPAN (Zoom) では、日本におけるデジタルキャンペーンの計画、実行、管理、およびコンテンツの制作、ローカライゼーション、マーケティングを担当するマーケティングに情熱のある統合マーケティングマネージャーを募集しています。

このポジションは、セールス、SE、CSM、パートナー、本社のマーケティングと連携し、デジタルキャンペーンの計画、推進、管理を行います。また、ターゲットの見込み客や顧客に新たな機会を提供するため、グローバルのコンテンツの選定、ローカリゼーションと日本市場に向けたコンテンツ制作、マーケティングをリードします。

統合マーケティングマネージャーは、日本のマーケティング本部に所属し、マーケティング本部長へのレポートとなります。

【職務内容】

  • 日本のビジネス戦略に合わせたデジタルキャンペーンおよびコンテンツマーケティングの戦略と目標策定、実行

  • 日本のマーケティングチーム(統合マーケティング、イベント、パートナーマーケティング、インサイドセールス)、本社マーケティングと連携し、統合マーケティングキャンペーンと顧客体験を提供するための目標を特定し、戦略とプロジェクト計画を策定し、実行します。

  • 本社マーケティングチームと連携して、日本市場にに向けてグローバルのキャンペーンキットやイベントボックスの素材を作り、日本で展開する

  • データとインサイトを活用して、ターゲットオーディエンス、セグメントに合ったデジタルマーケティングアプローチを計画、実行する

  • キャンペーンのプロジェクトマネージメントをリードし、全体進行管理を行う

  • KPIを策定し、社内のPDCAサイクルの策定、実行し、顧客の行動に関するインサイトをもとに、キャンペーンプログラムを継続的に最適化し、新しいマーケティングチャネルを開拓する

【経験とスキル】

  • 5年以上のキャンペーン計画から実行、管理までの経験とコンテンツ制作・マーケティング、ローカリゼーションの経験

  • AI、SaaS、UCaaS、CCaaS業界、キャンペーン、コンテンツマーケティングに興味があること

  • IT、クラウド、B2B、またはSaaS企業でのマーケティング経験

  • 学士号または修士号があれば尚可

  • プロジェクト管理のスキルを持っていること

  • 変化が絶え間なく成長する企業で仕事を楽しめること

  • 自己始動型であり、革新的な取り組みをリードしていき、学習意欲が持っている

  • チームメンバーとの協力や独立した作業ができること

  • クロスファンクショナルな組織での業務経験とグローバルなマインドセット

  • Zoom、G-Suite、Salesforce、マーケティングオートメーション、プロジェクト管理ツールを理解していること

  • 口頭および文書コミュニケーションスキル

  • 日本語と英語のスキル

Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.

About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment.


Our Commitment​
We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines.

We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.

The Company
HQ: San Jose, CA
11,053 Employees
On-site Workplace
Year Founded: 2013

What We Do

Bring teams together, reimagine workspaces, engage new audiences, and delight your customers –– all on the Zoom platform you know and love. 💙

Zoomies help people stay connected so they can get more done together. We set out on a mission to make video communications frictionless and secure by building the world’s best video product for the enterprise, but we didn’t stop there. With products like AI Companion, Team Chat, Contact Center, Phone, Events, Rooms, Webinar, and more, we bring innovation to a wide variety of customers, from the conference room to the classroom, from doctor’s offices to financial institutions to government agencies, from global brands to small businesses.

We do what we do because of our core value of Care: care for our community, our customers, our company, our teammates, and ourselves. Our global employees help our customers meet happier, communicate better, and create meaningful connections the world over. Zoomies are problem-solvers and self-starters, working hard to get results and moving quickly to design solutions with our customers and users in mind. Here, you’ll work across teams to dig deep into impactful projects that are changing the way people communicate, and find room to grow with opportunities to stretch your skills and advance your career in a diverse, inclusive environment.

Learn more about careers at Zoom by visiting our careers site: https://careers.zoom.us/home

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