Integrated Digital Strategist

Posted 15 Hours Ago
Be an Early Applicant
Rockford, IL
Entry level
Digital Media • News + Entertainment
The Role
As an Integrated Digital Strategist, you will develop and implement strategic sales initiatives, utilize various digital marketing tools for campaign management, assist in creating digital ad campaigns, and collaborate with teams to produce digital solutions while exceeding sales goals.
Summary Generated by Built In

Ready to ignite your career with WTVO 17 and FOX39, the Rockford region’s premier media powerhouse? We’re on the hunt for a bold, creative Integrated Digital Strategist—a results-driven innovator who thrives in a high-energy, fast-paced environment. If you’re hungry to master digital marketing and eager to evolve into an Account Executive role, this is your chance to shine. Join our team and help shape the future of media!

This isn’t just another job; it’s an exciting opportunity with Nexstar Media Services, where you’ll craft custom digital marketing solutions designed to help businesses grow across multiple platforms. As a key part of our team, you’ll support our sales and management staff, secure high-impact sponsorships, and drive digital innovation in the market.

What You’ll Do:

  • Develop and implement strategic sales initiatives to exceed personal, team, and company revenue targets.
  • Utilize CRM, I/O systems, Wide Orbit, Facebook Business Manager, Google Analytics, Google Tag Manager, WordPress, and Google Ad Manager for campaign management, fulfillment, and reporting.
  • Assist with the creation of digital ad campaigns to support our marketing efforts.
  • Collaborate with internal teams to execute high-impact digital solutions.
  • Stay ahead of industry trends and contribute valuable insights in sales meetings.
  • Other duties as assigned.

What You’ll Bring:

  • Bachelor’s degree in Marketing, Digital Marketing, Advertising, or Communications preferred.
  • Strong understanding of digital marketing strategies, platforms, and tools to drive business growth.
  • Self-motivated, enthusiastic, and able to work both independently and as part of a team.
  • Excellent communication, client presentation skills, and proficiency in Excel and PowerPoint.
  • Ability to interact confidently with high-level decision-makers and business leaders.
  • Strong organizational skills, attention to detail, and proven ability to meet and exceed sales goals.
  • Willingness to learn and master in-house sales systems, including Adobe products.
  • Pay Range for this position is: $15.00 Hourly
  • Benefits: Our comprehensive benefits package includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, a 401(k) with company matching contributions, life insurance, Paid Parental Leave and more.

Why Join Us?

At WTVO 17/FOX39, we’re at the forefront of media excellence. If you’re passionate about digital marketing, sales, and helping businesses grow, this is your chance to make a real impact. Join us and be part of something big!

Ready to unleash your potential? Apply today!

Top Skills

Adobe
CRM
Excel
Google Ad Manager
Google Analytics
Google Tag Manager
PowerPoint
Wordpress
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The Company
HQ: Irving, TX
5,001 Employees
On-site Workplace
Year Founded: 1996

What We Do

Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.

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