Integrated Digital Specialist

Posted 5 Days Ago
Be an Early Applicant
2 Locations
Entry level
Digital Media • News + Entertainment
The Role
The Integrated Digital Specialist will develop and execute advertising and marketing strategies, build relationships with clients, and enhance marketing campaigns. Responsibilities include evaluating client offerings, articulating benefits of various advertising platforms, and working in a fast-paced environment to exceed sales goals.
Summary Generated by Built In

Nexstar Digital is adding an Integrated Digital Specialist to support our growth! If you are motivated to grow your career and work with one of the leading companies in digital advertising, we want to hear from you.

Job Responsibilities:
• Works with Account Executives and Clients to develop and execute  advertising / marketing strategies and tactics that result in meeting and exceeding campaign expectations.
• Establish, maintain, and grow meaningful relationships with client.
• Evaluate client products, services, and current strategies to identify new opportunities for enhancing marketing and advertising campaigns.
• Ability to articulate benefits of various advertising platforms including Programmatic, OTT/CTV, Search, Social, Targeted email and other emerging ad tech tactics and platforms.
• Proven ability to work in a fast paced and deadline oriented business.
Requirements & Skills:
• Knowledge of digital marketing  products.

• Experience in digital marketing or digital sales
• Knowledge of web analytics tools like Google Analytics, Adobe Analytics, etc.
• Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
• Effective communication and client presentation skills
• Ability to interact with high-level decision makers
• Excellent follow-up, strong organizational skills and attention to detail
• Proven ability to meet and exceed sales goals

EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled

The Company
HQ: Irving, TX
5,001 Employees
On-site Workplace
Year Founded: 1996

What We Do

Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.

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