Senior Manager, Integrated Campaigns

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Being a Senior Manager of Integrated Campaigns at iManage means…
You will lead the development and execution of innovative marketing campaigns that drive growth and engagement. Your expertise in marketing strategy, campaign planning, and data analysis will be pivotal in creating effective campaigns that resonate with our target audience. Collaborating closely with cross-functional teams across the marketing and sales organization, you will be responsible for every stage of campaign development, from ideation and design to execution and measurement, ensuring our campaigns deliver measurable results and drive business growth. As a key member of our marketing team, you will have the visibility into our organization and the opportunity to drive our business forward in a fast-paced and dynamic environment.
iM Responsible For…

• Campaign Planning & Execution:  Developing and executing end-to-end, integrated marketing campaigns across multiple channels that engage customers and prospects aligned to key segments, resulting in engagement, pipeline growth and revenue.
• Journey Mapping and Funnel Development:  Defining and refining the buyer journey, aligning messaging and tactics to each stage of the funnel, ensuring seamless and effective progression from awareness to conversion.
• Project Management:  Orchestrating the end-to-end campaign process including planning, execution, and tracking of campaign activities. Ensuring all campaign deliverables are completed and on time.
• Collaboration: Partnering closely with cross-functional teams including sales, product marketing, brand, content, field, marketing ops and demand to ensure campaign alignment with business objectives. Extending and maximizing the reach of our integrated campaigns by aligning with Customer Success and Partner Marketing teams.
• Brand Partnership: Collaborating with our brand team to develop and promote the iManage brand, positioning and messaging. Identifying opportunities and moments within the buyer journey to generate and amplify brand awareness.
• Content Partnership:  Collaborating with the content team to identify and recommend assets and offers that map to the campaign and the buyer journey. 
• Enablement: Partnering with Sales Enablement to ensure Sales, Business Development, Customer Success, and Support teams can speak to the campaign messaging and value proposition. Ensuring cross-functional teams leverage aligned content assets and messaging for each campaign. 
• Funnel Metrics:  Monitoring and reporting on end-to-end funnel metrics to understand lead progression and identify opportunities to inform the campaign strategy. Analyzing campaign performance data and adjusting strategies as needed to optimize results.
• Optimization: Monitoring and optimizing campaigns through A/B testing. Staying up to date on industry trends and best practices to continuously improve campaign effectiveness.

iM Qualified Because I Have…

• Experience in the B2B SaaS or technology company
• 10+ years of multi-channel campaign strategy development and marketing execution experience 
• Experience in presenting, communicating and orchestracting conversations across senior leadership in the business
• Exceptional communication skills, and a comfort navigating large teams and operating cross-functionally with stakeholders of varying levels
• Strong project management skills with the ability to manage multiple projects across various people and teams, Asana experience a plus
• A deep understanding of funnel conversion and campaign performance metrics, with the experience using automation and analytics platforms such as Marketo, Salesforce and Power BI
• A results driven mindset, with the ability to analyze and interpret data to make data-driven recommendations for program modifications and optimization
• Experience working in a fast-paced environment

Don't meet every qualification listed above? Studies show that women and people of color are less likely to apply to jobs unless they meet all qualifications. At iManage, we are committed to building a diverse and inclusive environment, and encourage everyone to show up as their full authentic selves. We welcome those that come with a growth mindset and a hunger for learning; so, if you are excited about this role but your past experience doesn't align perfectly with every qualification we encourage you to apply anyways!
iM Getting To…

• Join a supportive, experienced team with an inclusive, encouraging, and vibrant culture.
• Have flexible work hours that allow me to balance my ‘me time’ with my work commitments.
• Collaborate in a modern open plan workspace, with a gaming area, free snacks, drinks and regular social events.
• Focus on impactful work, solving complex, real challenges utilizing the latest technologies and protocols.
• Own my career path with our internal development framework. Ask us more about this!
• Learn new skills and earn certifications with access to unlimited courses in LinkedIn Learning.
• Join an innovative, industry leading SaaS company that is continuing to grow & scale!

iManage Is Supporting Me By...

• Creating an inclusive environment where I can help shape the culture not just by fitting in, but by adding to it.
• Providing a market competitive salary that is applied through a consistent process, equitable for all our employees, and regularly reviewed based on industry data.
• Rewarding me with an annual performance-based bonus.
• Offering comprehensive Health/Vision/Dental/Life Insurance, and a 401k Retirement Savings Plan with a company match up to 4%. 
• Giving access to HealthJoy, a healthcare concierge service, to help me maximize my health benefits.
• Granting enhanced leave for expecting parents; 20 weeks 100% paid for primary leave, and 10 weeks 100% paid for secondary leave. 
• Providing me with a flexible time off policy to take the time off that I need. Be it for vacation, volunteering, celebrating holidays, spending time with family, or simply taking time to recharge and reset.
• Caring for my mental health and well-being with multiple company wellness days and free access to resources the support mindfulness, meditation and more.

The overall US annual base salary range for this position is $140,000–$216,000. Individual compensation for each candidate depends on factors such as qualifications, experience, and candidate location. This range does not include additional forms of compensation, such as bonuses, commission, or benefits. Your recruiter will provide further details about the offer range, incentives, and overall compensation during the hiring process. 
About iManage…
iManage is dedicated to Making Knowledge WorkTM. Over one million professionals across 65+ countries rely on our intelligent, cloud-enabled, secure knowledge work platform to uncover and activate the knowledge that exists inside their business content and communications.
We are continuously innovating to solve the most complex professional challenges and enable better business outcomes; Our work is not always easy but it is ambitious and rewarding. 
So we’re looking for people who love a challenge. People who are happiest when they’re solving problems and collaborating with the industry’s best and brightest. That’s the iManage way. It’s how we do things that might appear impossible. How we develop our employees’ strengths and unlock their potential. How we find meaning in everything we do. 
Whoever you are, whatever you do, however you work. Make it mean something at iManage.
iManage provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Learn more at: www.imanage.com 
Please see our privacy statement for more information on how we handle your personal data: https://imanage.com/privacy-policy/ 
 
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