Insurance Marketing Manager (B2B)

Company Description

Nearmap is unique. A global technology company with incredible people; a market-leader with energy and spirit. Nearmap was named as one of the world’s 10 Most Innovative Companies of 2020 by Fast Company magazine – and we are growing!

What we do
We provide easy, instant access to high-resolution aerial imagery, city-scale 3D content, AI datasets and integrated geospatial tools, with wide-scale coverage across the USA, Canada, Australia and New Zealand. At the core of it, we are a location content company, a visual analytics company, and a software as a service company. Innovation is weaved into our DNA.

Job Description

Are you ready to make a measurable impact in a key industry? As an Industry Marketing Manager on the ANZ Marketing team, you’ll take the reins on developing and executing high-impact marketing strategies that fuel pipeline growth and drive results for our high-priority insurance vertical.

In this role, you’ll be the go-to marketing expert within a cross-functional industry ‘squad,’ working hand-in-hand with sales, product, and customer teams to build powerful industry partnerships and create marketing programs that move the needle. You’ll bring a strategic, agile, and results-driven mindset, ensuring our marketing efforts align with territory goals and deliver real business outcomes.

If you thrive in a fast-paced, collaborative environment and love seeing your marketing initiatives translate into tangible success, this is your chance to make a difference.

What We’re Looking For:

The ideal candidate will possess the following key skills and experience:

• Stand as the insurance marketing champion in ANZ, responsible for formulating and executing strategically focused end-to-end marketing programs including events and digital campaigns, to drive demand in order to achieve pipeline and squad goals and maintain relationships with senior leaders of the business.
• Build strong aligned relationships with both the sales and product teams.
• Provide direction to internal and external creative resources to brief, conceptualise, create and tactically execute localised campaigns.
• Manage marketing budgets and demonstrate fiscal responsibility when delivering marketing assets and activities.
• Evaluate the impact of marketing programs in achieving their stated objectives.
• Present at quarterly business reviews on marketing activity and performance.

Qualifications

We are seeking candidates who have:

• 5+ years of B2B marketing experience, ideally in an enterprise or SaaS environment.
• Industry expertise in insurance or experience marketing to highly regulated industries is a strong advantage.
• Proven track record in developing and executing end-to-end marketing programs, including digital campaigns, events, and ABM initiatives.
• Strong experience in collaborating with sales and product teams, across regions, aligning marketing strategies with business goals.
• Hands-on experience managing budgets and marketing resources effectively to maximise impact.
• Ability to analyse marketing performance, interpret data-driven insights, and optimize campaigns accordingly.
• Experience working with external creative agencies, vendors, and internal designers, content writers to develop high-quality marketing assets.
• Excellent communication and presentation skills, with the ability to influence senior stakeholders and present marketing performance at quarterly business reviews.
• Familiarity with marketing automation, CRM tools (e.g., Salesforce, Marketo, HubSpot), and digital analytics is a plus but also MarTech platforms savvy (SFDC, Canva, 6Sense, Looker).
• A strategic mindset with the ability to think big-picture while executing with precision.
• Flexibility to work with global teams across time zones

If you’re passionate about marketing, thrive in a dynamic and fast-paced environment, and are excited to be part of a team that is shaping the future, we would love to hear from you!

Additional Information

Why you'll love working at Nearmap:

We move fast and work smart; often wearing multiple hats. We adapted to remote working with ease and are continually looking at ways to improve. We’re proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves.

• In addition to your annual leave, Nearmap offers 4 additional "YOU" days to take off quarterly!
• Company sponsored volunteering days
• Generous parental leave policies for growing families
• Work from Overseas Policy
• Access to LinkedIn Learning
• Access to discounted Private Health Insurance plans
• Monthly wellbeing and technology allowance
• Annual flu vaccinations & Skin Checks
• Hybrid flexibility (for real- no set or mandatory days in the office!)
• Nearmap subscription (of course!)
• Snacks, drinks, and weekly catered lunches 
• Showers available for anyone cycling to work or lunchtime gym-goers!

With us, you can map your career, and see where our journey might take you. With so much complex and interesting work to be challenged and inspired by, you might be surprised by the pathways you find. We’ve got so much more to share with you.

Please note:

• Successful candidates must have full working rights to work in Australia. Unfortunately, we are unable to sponsor visas for overseas candidates at this stage.

Thanks, but we got this! Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee, location or address. Nearmap is not responsible for any fees related to unsolicited resumes.