Wayfair is seeking an experienced Manager who will help drive the growth of Wayfair’s influencer marketing program, working closely with internal stakeholders across marketing and creative, but also cultivating strong external relationships. You will be responsible for developing and executing comprehensive influencer marketing strategies to enhance brand visibility, engagement, and sales. This role requires a creative and strategic thinker who can leverage influencer partnerships to achieve business goals. The ideal candidate should have a strong understanding of influencer marketing trends, excellent communication skills, and the ability to work collaboratively with cross-functional teams.
What You'll Do
- Manage a team of influencer marketing professionals, overseeing their work and guiding their professional development
- Identify, negotiate, and establish strong relationships with influencers and creators across various platforms.
- Oversee the execution of influencer campaigns from concept to completion, ensuring alignment with brand messaging and objectives.
- Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.
- Work with influencers and internal creative teams to develop engaging content that resonates with the target audience.
- Manage influencer marketing budgets effectively, ensuring maximum ROI.
- Stay updated on the latest trends, platform changes, and emerging influencers in the industry.
- Collaborate with marketing, PR, social media, and product teams to integrate influencer marketing into broader marketing efforts.
What You’ll Need
- 5+ years of experience in marketing, business or related fields
- Proven track record of managing successful influencer marketing campaigns
- Creative thinker with a passion for storytelling and brand building
- Highly organized with the ability to manage multiple projects simultaneously
- Exceptional verbal and written communications and negotiation skills
- Experience using influencer marketing platforms and tools is a plus.
- A Bachelor’s or Master’s degree, preferred
An Important Note about Wayfair's In-Office Policy:
All Boston-based interns, Co-ops, and corporate employees will be in office in a hybrid capacity. Employees will work in the office on designated days, Monday - Thursday, and work remotely Friday.
Wayfair is unable to support visa sponsor now or in the future for this role.
For state-specific application information, please review the following applicant notices.
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [email protected].
What We Do
Wayfair is the destination for all things home: helping everyone, anywhere create their feeling of home. From expert customer service, to the development of tools that make the shopping process easier, to carrying one of the widest and deepest selections of items for every space, style, and budget, Wayfair gives everyone the power to create spaces that are just right for them.
