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Job Description
Nordstrom is looking for a dynamic Influencer Marketing Manager to lead our influencer team and creator engagement strategies. This role is crucial in enhancing brand visibility, product discovery, and consumer perception through strategic influencer partnerships.
Key Responsibilities:
- Develop and execute Nordstrom's influencer marketing strategy to drive brand storytelling and customer engagement.
- Lead end-to-end execution of influencer program, including campaigns, casting, briefing, creative reviews, internal program comms, campaign coordination across internal teams, agency management, budgeting, and reporting.
- Serve as the enterprise-wide expert on influencer marketing, identifying future opportunities and developing strategies that deliver on brand and business needs.
- Cultivate relationships with influencers, brands, and strategic partners to create authentic storytelling and curated buying solutions.
- Centralize and execute JWN Influencer and Creator strategy, collaborating with internal and external partners.
- Conduct post-campaign evaluations and stay current with influencer marketing trends.
Qualifications:
- Relevant experience in social creator and influencer space, preferably in retail, with strong relationship management and social platform trend knowledge, rooted in your experience building and scaling influencer marketing programs at large brands or agencies.
- Demonstrated experience developing, growing and scaling influencer and creator programs including key foundations to support: Measurement, insights, platforms, partnerships.
- Collaborative spirit and ability to work across internal partners and stakeholders to drive consensus across departments.
- Minimum of 8 years of relevant professional experience and a track record of leading high-performing teams.
- Additional experience in Brand Marketing, PR, and Digital Marketing is highly desirable.
You are an ideal Candidate if you:
- Have established relationships with influencers, creators, and agencies within the industry.
- Can differentiate between affiliate programs and brand influencer programs.
- Have proven experience managing social commerce programs that attract creators and enable inventory promotion, including storefronts.
- Have strong critical thinking, leadership, communication, and influencing skills, and are motivated by working in a fast-paced, dynamic environment
Join us at Nordstrom and be at the forefront of digital innovation, shaping the future of fashion retail through impactful influencer partnerships.
We’ve got you covered…
Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:
- Medical/Vision, Dental, Retirement and Paid Time Away
- Life Insurance and Disability
- Merchandise Discount and EAP Resources
A few more important points...
The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.
Nordstrom will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.
Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at www.nordstrom.com.
© 2022 Nordstrom, Inc
Current Nordstrom employees: To apply, log into Workday, click the Careers button and then click Find Jobs.
Pay Range Details
The pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.
New York: $112,500-$187,500 annually, Washington: $112,500-$187,500 annuallyThis position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: https://careers.nordstrom.com/pdfs/Ben_Overview_17-19.pdf
What We Do
When you join Nordstrom, you join a fast-paced and entrepreneurial environment is paired with the strong history and experience of the Nordstrom retail legacy. We have access to some of the greatest minds in retail and technology and are constantly creating innovative strategies to develop the ultimate apparel solutions.
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