Industry Principal, Advertising Technology

Posted 13 Days Ago
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Menlo Park, CA
Expert/Leader
Artificial Intelligence • Big Data • Cloud • Machine Learning • Software • Database • Analytics
We're shattering barriers that prevent organizations from unleashing the true value of their data.
The Role
As an Industry Principal at Snowflake, you will drive strategic relationships and business development in Advertising Technology, leveraging your extensive industry experience.
Summary Generated by Built In

Build the future of the AI Data Cloud. Join the Snowflake team.

Snowflake is seeking an Industry Principal, Media, Entertainment & Advertising - Advertising Technology to join our Industry team. In this role, you will work with our Field Sales teams to develop and close new business across AdTech accounts within the Advertising Technology sub-vertical which is inclusive of data, hygiene, and identity partners; ad servers, demand side platforms, and supply side platforms, and media networks. 

You will act as a visionary, innovative industry expert and apply your successful track record of overseeing and developing enterprise software strategies for leading Advertising Technology customers.

IN THIS ROLE YOU WILL GET TO:

  • Develop account strategies, foster relationships and present Snowflake's vision for the industry to our most strategic Advertising Technology accounts

  • Develop strategic relationships across the Advertising Technology ecosystem including customers, partners, data providers and MarTech & AdTech platforms

  • Partner cross-functionally to develop and drive a cohesive Advertising Technology go-to-market strategy

  • Collaborate with our product teams to deliver industry-specific capabilities and drive Snowflake's advertising technology product vision into the market, including client specific native applications that include DCR functionality

  • Partner with product marketing teams to drive industry awareness and pipeline development within the Advertising Technology space

  • Collaborate with partner and alliance teams to identify, recruit and enable industry-specific system integrators and technology partners in the AdTech industry

  • Develop industry thought leadership content on the business impact of the Data Cloud in the Advertising Technology space

  • Deliver industry-leading perspectives at industry events to create understanding of and excitement for the tangible benefits of Data Cloud among AdTech leaders

ON DAY ONE WE WILL EXPECT YOU TO HAVE:

  • 15+ years of industry experience selling, consulting or implementing technology for the Adtech industry.

  • Expertise across a wide set of advertising technologies including data and identity solutions, ad servers, DSPs, and SSP; as well as measurement solutions.

  • Well-versed in the key challenges and opportunities impacting Advertising Technology including privacy regulations, signal loss, omnichannel marketing and the unification of adtech and martech stacks in the cloud. 

  • Experience with C-level engagement and proven ability to quickly establish credibility

  • Undergraduate degree (advanced degree preferred)

  • Senior leadership experience with ability to build followership through trust vs. authority

  • Strong problem-solving and team motivation skills

  • A results-oriented mindset and crisp communication style

  • Ability to travel

Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

Top Skills

Ad Servers
Advertising Technology
Data Solutions
Demand Side Platforms
Identity Solutions
Measurement Solutions
Supply Side Platforms
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The Company
HQ: Bozeman, MT
7,834 Employees
Hybrid Workplace
Year Founded: 2012

What We Do

Snowflake makes enterprise AI easy, efficient and trusted. Thousands of companies around the globe, including hundreds of the world’s largest, use Snowflake’s AI Data Cloud to share data, build applications, and power their business with AI. The era of enterprise AI is here. Learn more at snowflake.com.

Why Work With Us

We’re at the forefront of the AI data revolution, committed to building the world’s greatest data and applications platform. Our ‘get it done’ culture allows everyone at Snowflake to have an equal opportunity to innovate on new ideas, create work with a lasting impact, and excel in a culture of collaboration.

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