HF Marketing Lead

Job Description Summary

• HF MKT Lead will drive faster adoption of innovation of healthcare solutions in Korea via launch excellence for our customers, cardiologists and HF patients. Pioneering new innovations in HF, identifying ways for Novartis to help define & address HF patients’ optimal treatment and better care delivery in various channels will be among the core activities of this role to expand optimal health solution for HF patients with our customers, medical societies and cross-functional teams.

Job Description

Key Responsibilities:

Strategy development

• To lead agile local teams to focus on co-creation of brand strategy

• To identify opportunities for expanded access and convert into customer-centric business proposals and ultimately implementation

• To identify the most effective market segments to promote products, the most promising target

• To study medical and marketing information on products of the company to define their benefits, market share, positioning relatively to target groups of competitors, marketing promotion strategy in accordance to defined target groups.

• To plan product promotion tactics, develop the scheme, forms, methods and technology of promotion (action plan, media plan), to implement the terms of the financial discipline in accordance with budget.

• To plan the supply and demand for products within the area of responsibility, create cycle

plans, implementation and forecasts turnover (yearly marketing plan, rolling forecast, monthly secondary sales plan).

• To develop and organize events, create the planned level of distribution and systematic implementation of new products.

• To liaise with Global and other region partners to ensure best practices are known and adopted within region

• To lead discussions, develop relationships and influence key external stakeholders

Essential Requirements:

• Minimum 4 years of marketing experience in pharmaceutical industry

• Expert negotiation & problem-solving skills with strategical mind-set

• Agility and flexibility to quickly make changes by understanding the unmet needs of the changing internal and external environment

• Self-motivated in the design and execution of new projects

• Business level of English proficiency

Skills Desired

Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships