Head of Tech Product CRM (All Genders)

Posted 2 Days Ago
Be an Early Applicant
Berlin
Senior level
eCommerce • Retail
The Role
As Head of CRM Tech Product, you will lead a team focused on developing and enhancing our advanced CRM technology platforms, driving strategies for customer engagement and personalization initiatives. You will collaborate with various stakeholders and improve communication channels while translating technical initiatives into measurable customer impact.
Summary Generated by Built In

THE ROLE & THE TEAM
 

We are looking for a Head of CRM Tech Product at Zalando. You will be working in our CRM team which manages the communications and interactions with our customer base. Together with your team, you will be taking part in redefining customer experience for our Zalando customers through our B2C communication channels. 

As the Head of CRM Tech Product, you are responsible for the engagement platform Braze where you will maintain, develop and improve technical processes within our platform. You work closely with the business, engineering and analytics and drive our CRM channel to the next level.

INCLUSIVE BY DESIGN

At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit. 

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process. 

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy

Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups
 

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

  • Leading a team of Tech Consultants and Product Managers working on an Advanced CRM Tech Platform that is a sophisticated and multi-faceted technology stack leveraging various third-party solutions, internally build systems and automations. This includes channels such as Email,Push Notifications, In-Product Messaging, as well as potential new channels like Web Push Notifications, Offline Direct Mail, Notification Centre, and SMS.

  • Drive the Strategy for Personalization and CRM Channel Innovation: Focused on stakeholder alignment and delivery within the team and across the department and strive to enable all teams to meet these goals. Lead the technical strategy and initiatives for enhanced personalization and content delivery. Advance CRM capabilities through platforms like Braze, integrating AI features and strategies closely aligned with the CRM leadership.

  • Transfering technical initiatives into measurable actions with an impact on the customer


WE'D LOVE TO MEET YOU IF

  • Proven work experience as a team leader with excellent communication and leadership skills.

  • You have relevant experience in a similar role where you and your team worked on defining data models, technical processes between different systems and teams. You have experience in defining requirements and designing solutions.

  • You are a Martech expert and have demonstrated experience maintaining engagement- or customer data platforms as an administrator or technical owner. Ideally Braze.

  • You are fluent in English, both written and verbally and communicate clearly with stakeholders.

  • You have a very strong analytical mindset.

If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!


OUR OFFER 

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

  • Employee shares program

  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners

  • 2 paid volunteering days a year

  • Hybrid working model with 60% (or more) remote per week, actual practice is up to each team to best support their collaboration

  • Work from abroad for up to 30 working days a year

  • 27 days of vacation a year to start

  • Relocation assistance available (subject to prior agreement)

  • Family services, including counselling and support

  • Health and wellbeing options (including Gympass)

  • Mental health support and coaching available

  • Drive your development through our training platform and biannual peer-to-peer review

Learn all about Zalando and our values here: https://jobs.zalando.com/en/?gh_src=22377bdd1us 

Please note that all applications must be completed using the online form - we do not accept applications via email.
 

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

Top Skills

Braze
The Company
HQ: Berlin
10,000 Employees
On-site Workplace
Year Founded: 2008

What We Do

Welcome to Zalando. Here’s some key info about us:

Our position and vision:
- We’re Europe’s leading online platform for fashion and lifestyle
- Founded in Berlin in 2008, we bring head-to-toe fashion to more than 50 million active customers in 25 markets; offering clothes, footwear, accessories, and beauty
- Our vision is to become The Starting Point For Fashion.

Our offering:
- Our assortment of international brands ranges from world-famous names to local labels
- Our platform is a one-stop fashion destination for inspiration, innovation, and interaction
- As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners, and friends of our brand.
- Our logistics network with 12 centrally located fulfillment centers allows us to efficiently serve our customers throughout Europe, supported by warehouses in Italy, France, Poland, and Sweden with a focus on local customer needs.

Our beliefs:
- Our ambition is to combine our passion for self-expression through fashion with our unwavering commitments to sustainability and D&I
- We believe that our integration of fashion, operations, and online technology gives us the capability to deliver a compelling value proposition to both our customers and fashion brand partners.

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