About CharterUP. CharterUP is transforming the $30 billion group transportation industry with cutting-edge technology and innovative SaaS software, delivering an industry-leading experience for both customers and operators. Trusted by most Fortune 500 companies, our platform connects users to thousands of charter bus and minibus operators nationwide. In just 60 seconds, customers can access real-time availability, transparent pricing, and detailed vehicle options—whether organizing a corporate event, a company shuttle, or a wedding. By streamlining what was once a fragmented and stressful process, CharterUP brings transparency, accountability, and efficiency to an industry overdue for innovation
With CharterUP, group transportation is no longer a hassle but an elevated, reliable experience. Join us as we lead the future of group travel.
Why Join Us
- Innovative Impact: Be part of the team that's revolutionizing group travel, setting new standards in an industry overdue for change.
- Growth Opportunities: As a hyper growth company and one of the fastest-growing companies recognized by Inc., there’s no better time to join our dynamic, growth-stage organization.
- Driven Team: Collaborate with some of the most driven minds in tech, all while working in a remote-first environment with a tech hub in Austin, TX.
- Funding and Stability: Our $60 million Series A funding was just the start—we’re poised for even greater expansion, and you can be part of this exciting journey. CharterUp has achieved this growth profitability and efficiently, ensuring long-term stability.
About the Role
Title: Head of Brand
Location: Hybrid/Remote (located in Austin, TX)
About the Role
CharterUP is seeking a creative, strategic, and results-driven Head of Brand to lead and execute a dynamic social media strategy. This role emphasizes overseeing the creation of high-quality video and engaging content, ensuring our brand voice is consistently represented across all platforms. As the Head of Brand, you will drive engagement, enhance brand visibility, and foster growth on LinkedIn, Instagram, YouTube, and other key channels through impactful content and strategic campaigns.
What You'll Do
- Lead Social Strategy: Develop, implement, and manage a cohesive social media strategy for CharterUP and its associated brands across platforms
- Content Calendar & Execution: Oversee content briefing, calendar creation, scheduling, posting, and community engagement for all brand accounts.
- Brand Synergy & Distinction: Ensure our brand retains its unique voice and visual identity across identified social platforms.
- Collaboration: Work closely with the CMO, CEO and the executive team to effectively leverage social media for expansion into new geographies or the launch of vertically integrated product offerings.
- Content Creation: Lead the production of engaging posts and graphics that align with each brand’s identity and audience preferences.
- Measurement: Establish and track social media KPIs, providing regular updates and post-campaign insights to guide future efforts
- Drive Video Content Strategy: Shape and execute a compelling video strategy optimized for social media platforms.
Timelines and Reporting
- Performance Tracking: Report weekly on organic social efforts and KPIs like engagement and referral data.
- Post-Campaign Analytics: Create detailed scorecards and reports to extract insights that inform future strategies.
- Calendar Oversight: Maintain and optimize schedules to align with broader marketing and business objectives.
What You Bring
- 5+ Years of Experience: Proven success in executing strategies, branding and company social media management within/for organizations known for delivering impactful results.
- Collaboration Skills: Strong ability to work cross-functionally and align diverse teams toward common goals.
- Project Management: Adept at managing multiple projects and bringing structure to evolving processes.
- Creative & Analytical: Eye for design and captivating visuals, paired with data-driven decision-making.
- Communication Excellence: Outstanding verbal and written communication skills, open to feedback and collaboration.
- Video Strategy Oversight: Skilled in overseeing video production and developing strategies tailored to social media platforms
Application Requirements:
- Portfolio: Share examples of strategies and/or campaigns you built
Benefits & Perks
We take care of our team so you can focus on doing your best work. At CharterUP, you'll get:
- Remote Flexibility – Work from any of our 19 live/work states, with role-dependent exceptions
- Full Health & Wellness Coverage – 100% of premiums paid for medical, dental, and vision plans for employees - including mental health resources, Teledoc, gym discounts, and family planning benefits
- Time to Recharge – 15 days PTO (increases to 20 after 2yrs) + 8 paid holidays so you can actually unplug
- Financial Security – Company-provided life insurance, as well as short-term and long-term disability for employees who qualify
- Winning Culture – Join a high-performing, fast-paced, and supportive team that wins together
- Referral Bonuses – Get rewarded for bringing top talent to the team
- Future Planning – 401(k) retirement plan to help you invest in what’s next
- Tech Setup – Your choice of Mac or PC laptop, plus monitor, keyboard, and mouse.
CharterUP is an Equal Opportunity/Affirmative Action Employer. We make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, veteran status, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.
CharterUP candidates and employees must reside in any of the following states; Arizona, California, Colorado, Florida, Georgia, Hawaii, Mississippi, Missouri, North Carolina, New Hampshire, Nevada, New York, Oklahoma, South Dakota, Tennessee, Texas, Utah, Washington, and Wyoming.
Top Skills
What We Do
CharterUP partners with the best charter bus providers from across the U.S. Price comparisons, instant quotes, and 24/7 reservation specialists make it easy to quickly reserve a bus. Track your bus in real-time before & during your trip. Passengers and providers can contact us at 1-855-920-2287.
