About Us
Wild Alaskan Company’s mission is to accelerate humanity’s transition to sustainable food systems by fostering meaningful, interconnected relationships between human beings, wild seafood and the planet.
We deliver wild-caught, sustainable seafood to households across the United States. Powered by our custom-built eCommerce platform and three generations of history and expertise in the Alaskan fishing industry, we constantly strive to meet our promise of a top-notch product and experience. And we do it all in a fully-remote environment that is fast-paced, challenging, and fun.
About the Role
Reporting directly to the CEO, the Director of Sales will play a pivotal role in developing and executing a sales strategy that drives revenue across multiple business-to-business channels. This leader will be responsible for building and managing partnerships in retail, wholesale, and food service, expanding the reach of both Wild Alaskan Company (WAC)-branded and white-label products. This is the first sales role, and the Director of Sales must therefore flex seamlessly between the role of a strategist to develop WAC’s sales program and that of a tactician executing as a sales agent to ensure alignment with company goals and daily sales objectives.
Working closely with the Brand & Innovation team and key members of the company’s vertically integrated supply chain, the Director of Sales will ensure a cohesive approach that aligns supply chain efficiencies, product innovation, and brand integrity. This alignment will support the company’s commitment to quality, transparency, and sustainable sourcing, fostering strong customer relationships and driving B2B revenue growth across food service, retail, and other wholesale accounts. Th
About You
The ideal candidate will bring a robust network within the grocery and food service industry, particularly in frozen seafood, enabling them to leverage relationships and unlock new market opportunities. They should have demonstrated leadership experience, with a proven record of building and scaling national sales programs from the ground up and achieving substantial revenue growth. An entrepreneurial mindset is essential, as the role requires agility in a fast-paced environment and a creative approach to identifying and capitalizing on sales opportunities. Additionally, the candidate must demonstrate strategic and tactical flexibility, balancing high-level strategy with hands-on execution.
Core Responsibilities
Develop and Implement Sales Strategy and New Account Roadmap: Collaborate with the CEO to create and execute a comprehensive sales strategy that drives B2B revenue growth across retail, food service and other wholesale accounts.
Establish and Report on KPIs: Define key performance indicators (KPIs), develop and manage a B2B sales forecast with accuracy, and regularly report progress against growth targets to the CEO and Board of Directors, providing insights and data-driven recommendations.
Drive Revenue Growth and Profitability: Set ambitious growth objectives and execute strategies to increase revenue across retail and wholesale accounts, prioritizing sustainable profitability and alignment with WAC’s mission, vision, and values.
Actively Prospect and Secure New Business: Proactively identify and pursue new B2B opportunities across retail, wholesale, and food service sectors, negotiating and closing deals to meet or exceed sales targets.
Develop and Strengthen Client Partnerships: Establish and maintain strong, trust-based relationships with key retail and wholesale clients. Adopt a proactive, client-centered approach to manage expectations and collaborate cross-departmentally to swiftly address and resolve client needs, ensuring an exceptional customer experience.
Collaborate Cross-Functionally: Collaborate with stakeholders across Innovation, Brand, Creative and Supply Chain, FSQA, Marketing, and more on workstreams such as product development for retail, item setup and retail viability, and in-store marketing among others.
Align Supply Chain and Forecasting for Client Success: Work directly with Finance and Procurement to create volume forecasts and ensure accessibility. Partner across the supply chain to understand production capabilities, ensuring seamless order processing and client satisfaction.
Travel for Client Engagement: Travel frequently to meet with clients, build strong relationships, and represent WAC in various market segments.
Monitor Market Trends and Competitors: Stay informed of industry trends, market dynamics, and competitor strategies to adapt WAC’s approach proactively, positioning the company as a leader in the frozen seafood space.
Other duties as assigned.
Required Skills and Experiences
- 10+ years of increasing responsibility in sales
- A minimum 5 years in seafood sales
- Experience managing a minimum of $20M in annual sales
- Experience selling into the top grocery retailers in the US
- Sales Negotiation
- Contract Negotiation
- Effective verbal and written communication skills
- Proficient in both Microsoft Office and Google Suite
*If you have a comparable depth of professional experience, believe your skills are directly transferable and are passionate about our mission, please apply!
The starting salary range for this position is $100,000 - $135,000 annual base salary plus sales commission, commensurate with skills and experience. This is a greater Seattle-based position with 50% of time spent traveling. We are open to discussing relocation. Wild Alaskan’s benefits package includes health, vision, and dental insurance, 401k, PTO, safe/sick time, vacation, parental leave and more, as well as a delicious box of free fish every month.
Wild Alaskan participates in E-Verify. Please see the Notice of E-Verify Participation and Right to Work posters for more information.
Diversity of backgrounds and perspectives makes us stronger. We’re committed to creating a work environment that fosters growth, celebrates diversity and fundamentally makes all teammates feel welcome, accepted, nurtured and respected. As an equal Opportunity Employer, Wild Alaskan Company does not discriminate against candidates on the basis of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under the law.
If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected]. Please note this email cannot provide application status updates.
What We Do
The Wild Alaskan Company offers an online direct-to-consumer membership service for premium wild-caught seafood. By joining our monthly seafood program, you’ll receive a box of sustainably harvested seafood every month. We source the highest quality seafood from top Alaskan and Pacific Northwest fisheries and ship it directly to your home.
If you’re like most Americans, you probably find it difficult to consistently buy premium grade seafood. Seafood fraud is running rampant in many parts of this country. In fact, a 2015 Oceana report showed that more than 40% of salmon in grocery stores and restaurants was mislabeled.
So, unless you have a trusted source, you’re likely not eating what you think you are. With the Wild Alaskan Company, our goal is to create a fully transparent sea-to-table experience, where you always:
1. Know the source of your wild-caught, sustainably harvested seafood.
2. Have direct and regular access to a variety of wild-caught species from Alaska, which we’ll curate for you based on seasonality and availability.
Think of us as your personal fishmonger!
Why Work With Us
We're a small, expanding team that cares deeply about sustainability, good food and personal growth. We rely on the systems we build to deliver a high-quality, personal experience to our members throughout the U.S. You can catch us in Alaska, New York and everywhere in between -- and sometimes beyond. We value independence, hard and thoughtful work
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