Your Role in Our Story:
In essence, your role involves:
- Growth Strategy
- Develop and implement a comprehensive growth strategy to scale customer acquisition, activation, and retention approach for different target customer groups.
- Drive performance across the different SaaS growth funnels, from lead generation to engagement, monetization, and churn reduction.
- Identify and test new growth channels and strategies, using data to prioritize high-impact opportunities.
- Partner with the product team to implement product and sales-led growth initiatives that enhance user experience and drive adoption.
- Marketing Leadership
- Own the marketing strategy, including brand positioning, messaging, and content development.
- Lead demand generation campaigns across multiple channels (SEO, SEM, email marketing, social media, and events).
- Develop and oversee a high-impact content marketing strategy to attract, engage, and retain customers.
- Manage the marketing team (to be built up) and external resources to execute campaigns that drive measurable results
- Analytics and Optimization
- Leverage data and analytics tools to track KPIs such as CAC, LTV, ARR, and NRR, identifying areas for improvement.
- Monitor and optimize marketing spend and CAC to maximize ROI and efficiency.
- Conduct A/B testing and iterative experiments to refine strategies and tactics
- Team and Stakeholder Collaboration
- Collaborate with the sales team to ensure alignment between marketing and sales efforts, including lead handoff and pipeline management.
- Partner with the customer success teams to improve onboarding, reduce churn, and increase customer lifetime value.
- Mentor and grow a high-performing team across growth and marketing functions
Your Expertise:
To be successful in this role, we are looking for candidates with the following qualifications and attributes:
- Proven experience in a senior growth and marketing role within a SaaS or subscription-based company.
- Strong expertise in digital marketing, demand generation, and funnel optimization.
- Deep understanding of SaaS metrics and analytics tools (e.g., Google Analytics, HubSpot, etc.).
- Proven ability to design and execute growth and marketing strategies that deliver measurable results.
- Exceptional leadership, communication, and project management skills.
- Creative thinker with a passion for experimentation and continuous improvement
Top Skills
What We Do
ACT is the world’s leading provider of market-based sustainability solutions. As enablers of the global energy transition, ACT helps organizations hit their climate targets, no matter how ambitious. Since 2009, ACT has become a trusted brand in high-impact climate projects, green electricity markets, renewable energies and energy efficiency, emission allowances and carbon offsets. With a growing portfolio of over 70 products in 40 plus countries, ACT’s consultants in Amsterdam, Shanghai, New York and Paris deliver bespoke solutions backed up by unparalleled market knowledge. ACT builds its relationships on trust and fosters an entrepreneurial environment. In shaping environmental markets, ACT enables its partners to pursue sustainable futures.
