Head of Product Marketing

Posted 9 Days Ago
Be an Early Applicant
Amsterdam
Senior level
Fintech • Payments • Software • Financial Services
The Role
The Head of Product Marketing will lead a product marketing team, develop go-to-market strategies, and drive product adoption while measuring and optimizing marketing efforts.
Summary Generated by Built In

Shape the Future of Product Marketing at Mollie

Mollie was founded in 2004. Since then, Mollie has grown exponentially to become a trusted payment service provider for over 250,000 businesses. However, this is just the beginning. We’re on a mission to simplify complex financial technology and empower businesses across Europe. We want to change the status quo, aiming to provide a new generation of financial products designed to work entirely for our customers.

As we scale our impact, we’re looking for an exceptional Head of Product Marketing to bring our product go-to-market machine to the next level.  As part of this role, you will be a key enabler of our company’s vision to Eliminate Financial Bureaucracy . 

This role is an opportunity to lead a high-performing product marketing team in one of Europe’s fastest-growing fintech companies. If you thrive in a fast-paced, customer-centric environment, are hands-on, and ready to build and execute strategic go-to-market initiatives yourself, while showing the team what good looks like, we want to hear from you.

What You'll Do

  • Lead & Inspire – Build, develop, and mentor a world-class product marketing team that delivers best-in-class product positioning, messaging, and go-to-market strategies

  • Develop the Go-To-Market Playbook – Refine and scale Mollie’s go-to-market framework to ensure repeatable, high-impact launches and sustained product growth across all markets.

  • Go-To-Market Execution – Personally take ownership of the company’s flagship go-to-market initiatives, ensuring best-in-class execution and setting the standard for excellence. Collaborate with cross-functional teams to develop and execute high-impact product launches that drive awareness and adoption

  • Identify customer needs – Understand their needs deeply, gather insights, and quickly adapt our strategy based on real-world feedback. Stay highly informed about customer segments, market dynamics, and the competitive landscape to craft impactful go-to-market strategies

  • Drive Product Adoption – Own the entire product lifecycle from positioning to activation, ensuring that our products resonate with customers and drive growth.

  • Narrative and Content creation – Work closely with product and brand teams to craft compelling value propositions and key messaging, ensuring a seamless customer experience across all touchpoints. Create high-impact marketing content, including presentations, case studies, and product videos to educate both customers as well as internal teams on Mollie’s product offering

  • Measure and optimize – Leverage customer insights and market intelligence to refine product marketing efforts. Track performance, analyze data, and continuously optimize strategies to maximize impact

What You’ll Bring

  • Proven Leadership – 10+ years in product marketing, with at least 4 years in a leadership role within a high-growth tech, fintech, or SaaS company.

  • Hands-On Execution – A strong ability to not just lead but also execute on key go-to-market initiatives, working directly on the most strategic go-to-market activities alongside your team.

  • Deep Product Understanding – An ability to grasp the intricacies of Mollie’s products and leverage this knowledge to craft highly effective go-to-market campaigns.

  • Go-to-market track record – A track record of launching and scaling B2B products, with deep expertise in messaging, positioning, and go-to-market execution

  • Taste: You have proven to possess strong judgement and ‘taste’ in the different go-to-market initiatives that you’ve worked on. You care about the details, such as aesthetics, wording and quality of the assets we produce.

  • Fintech Passion – Strong understanding of financial technology and digital product development, with an ability to translate technical capabilities into customer value.

  • Customer-First Mindset – A natural ability to connect with customers, extract meaningful insights, and translate them into actionable marketing strategies.

  • Data-Driven Approach – Strong analytical skills with experience leveraging data to drive marketing strategy and execution.

  • Exceptional Communication – Ability to influence stakeholders at all levels, crafting compelling narratives that drive alignment and action.

  • Global Mindset – Experience working across multiple markets, balancing central strategies with localized execution.

  • Language Skills – English fluency is required; additional fluency in German, Dutch, or French is a plus.

Why Join Mollie?

  • Work in a high-growth, mission-driven fintech shaping the future of payments in Europe.

  • Lead and scale a world-class product marketing team in an organization that values innovation and customer obsession.

  • Collaborate with top-tier talent across Product, Growth, and Marketing in a dynamic, fast-moving environment.

  • Enjoy flexibility, autonomy, and a culture that fosters creativity and bold thinking.

  • Competitive compensation, benefits, and opportunities for career growth.

Ready to Define the Future of Fintech?
If you’re excited about shaping the narrative of one of Europe’s most exciting fintech companies, we’d love to hear from you. Apply now and let’s build something extraordinary together.

Top Skills

B2B Marketing
Data Analysis
Financial Technology
Go-To-Market Strategy
Product Marketing
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The Company
HQ: Amsterdam
904 Employees
On-site Workplace
Year Founded: 2004

What We Do

Mollie offers a single platform for businesses to get paid and manage their money. One that makes payments, reconciliation, reporting, fraud prevention, and financing simple for all – from startups to enterprises.

Founded in 2004, Mollie’s mission is to make payments and money management effortless for every business in Europe. Our 750-strong team works from offices across the continent, including Amsterdam, Ghent, Lisbon, London, Maastricht, Milan, Munich, and Paris.

Today, more than 250,000 businesses use Mollie to drive revenue, reduce costs, and manage funds.

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