Head of Product Marketing

Job Mission

As the Head of Product Marketing at Terraformation, you will play a pivotal role in accelerating our mission to restore native forests and address climate change which we make possible through direct investment, forward carbon sales and / or securing carbon offtake agreements with a variety of counterparties who participate in the global voluntary carbon markets.

This is an opportunity to shape how we communicate our impact, engage with key stakeholders, and position Terraformation as a leader in the voluntary carbon market and nature-based climate solutions. By designing and implementing effective go-to-market strategies, creating impactful product materials, and educating the market, this role will directly contribute to advancing project funding deals and achieving Terraformation's revenue targets.

Location: Remote; US preferred

Salary: Salary: $120,000 - $150,000, plus equity (depending on location and experience), and eligible for a performance-based bonus

Responsibilities

Product Collateral and Sales Tools (60%)

• Go-to-Market Strategy and Execution: Design and implement a go-to-market strategy to attract project funding and carbon buyers for our forest restoration projects, ensuring alignment with our financing structures and carbon sales objectives.

• Sales Enablement: Collaborate closely with the carbon sales and project finance teams to craft messaging, sales decks, and support materials for customer pitches, RFPs, grant proposals, and other opportunities.

• Product Collateral: Develop customer-facing product collateral, such as presentations, case studies, data sheets, and reports, to clearly explain Terraformation’s offerings, benefits, and impact. 

• Web Content: Ensure that Terraformation’s website effectively communicates our product offerings and value propositions by crafting compelling web copy and providing strategic input on site design in collaboration with a web designer.

• Market Insights: Conduct periodic evaluations of market data and trends related to the voluntary carbon market and nature-based climate solutions. Evaluate customer needs and purchase drivers. Share insights with internal teams to inform strategic decision-making.

• Collaboration and Leadership: Drive cross-functional teams of subject matter experts, marketing writers, graphic designers, and web developers to complete multi-faceted deliverables.

Product Evangelism and Thought Leadership (20%)

• Editorial Content: Write thought-provoking blog posts, articles, and editorial pieces to highlight Terraformation’s mission, projects, and expertise.

• Educate the Market: Create resources to help audiences understand the value of Terraformation’s offerings and the potential of native reforestation projects in addressing climate challenges.

• Speaking Opportunities: Represent Terraformation at industry events and webinars, delivering compelling presentations and participating in discussions to amplify our voice and educate key stakeholders.

Partner Co-Marketing Relationships (20%)

• Foster Partnerships: Build and manage relationships with forestry organizations, carbon marketplaces, and other industry partners to promote collaboration and joint initiatives

• Industry Leadership: Actively engage in trade associations, conferences, and industry groups to position Terraformation as a thought leader and trusted partner in the voluntary carbon market.

Minimum Qualifications

• Bachelor’s degree
•  7+ years of product marketing experience or equivalent
• Exceptional communication and storytelling skills, able to engage audiences and craft narratives to build a deep connection to a product and its benefits
• Strong interpersonal skills, with the ability to build relationships, collaborate effectively across teams, and engage with diverse stakeholders.
• Proven ability to conduct market research, analyze data, and translate insights into actionable strategies.
• A deep passion for nature and a commitment to restoring Earth’s ecosystems to combat climate change.

Preferred Qualifications:

• Bachelor’s degree or experience marketing climate or sustainability solutions.
• Master’s degree focused on business (MBA), sustainability management, environmental finance, environmental policy, or a related field.
• Hands-on experience with carbon markets, voluntary carbon standards, or climate-related regulations.
• Familiarity with communicating complex environmental and financial concepts to corporate sustainability leaders and impact investors.
• Expertise in developing thought-leadership content that positions organizations as industry leaders.

About Terraformation

Terraformation is committed to addressing climate change through the power of native forest restoration. Our portfolio of high-quality projects is designed to restore forests that will remove high quantities of carbon, renew ecosystems, enhance biodiversity, and create sustainable long-term community income and benefits. Our project teams have planted over one million biodiverse and native trees, stored 131 million seeds, supported 19 forestry projects, and created over 700 jobs through reforestation efforts worldwide. 

Our innovative approach not only equips local forestry teams with training, technology, and access to capital, but also empowers businesses to be a part of the solution to climate change. By investing in our projects, businesses can directly address climate change, offset carbon emissions, meet net zero commitments, and enhance corporate sustainability initiatives. 

Terraformation’s mission-driven global team, which includes experts in forest science, carbon markets, operations management, and business development, demonstrates how diverse backgrounds drive innovation and create significant impact.

Learn more at terraformation.com

We are an equal-opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We will consider qualified applicants with criminal histories in a manner consistent with applicable laws, including the Los Angeles Fair Chance Initiative for Hiring, where relevant.