Etekcity is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.
We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.
That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
Check out our brands:
levoit.com | cosori.com | etekcity.com
The Opportunity:
As the Head of Product Innovation, you will be a key driver in shaping the future of our consumer product lines, leading the charge in ideation, development, and production of new and existing product categories. This pivotal role blends strategic vision with hands-on execution, overseeing product roadmap development, design engineering, and offshore manufacturing coordination.
You will be responsible for leveraging deep market insights and user-centric design principles to develop products with compelling brand and value propositions. Collaborating closely with cross-functional teams and managing a team of six, you will direct the full lifecycle of product development—from initial concept to final manufacturing—ensuring high-quality, cost-effective solutions that resonate with our customers.
What you will do at Etekcity:
• Drive product roadmap in existing and new categories while reviewing concepts and prototypes and directing product design engineering teams.
• Utilize strong knowledge of the consumer product market in the US in our key categories to develop products with strong brand and product value propositions.
• Direct or coordinate production, processing and distribution with our offshore team to see products go from concept to the final stages of development.
• Guide design solutions by forming a complete picture of consumer needs and how new products will address these needs and create a delightful experience.
• Hire, train, evaluate, or discharge industrial design engineers and other team members as necessary.
• Travel to China to help team develop production tracking for new products, analyze production, quality control, maintenance, or other operational reports to detect production problems.
• Optimize operational costs and productivity for the product creation team consistent with best practices set in place by the organization.
• Act as the authority on consumer product technologies, design methodology, solution selection, manufacturing techniques and material selection across multiple product categories.
• Bring a structured approach to projects to ensure seamless, accurate collaboration our with global Integrated Project Delivery (IPD) process utilized by our teams in China; and understand the customer experience with the Vesync mobile application and design products and concepts to be used with the application.
• Position requires periodic, intermittent travel up to 15% to production plants outside the United States.
What you bring to the role:
• Bachelor’s degree or foreign equivalent in Industrial Design or related field, plus 5 years of post-baccalaureate experience as a Research and Development (R&D) Manager, Advanced Design & Innovation Manager, or a related position within the consumer products field.
• Experience must include: SolidWorks 3D modeling; Adobe Photoshop, Illustrator, and InDesign; Formlabs 3D Printing.
• Working knowledge of electrical and electronic controls for motorized and heated products; use of CNC machines, Mills, lathes, and bandsaws for prototype verification.
Location: This is an on-site, office-based role in Tustin, CA.
Salary: Starting at $180,000/year
Perks and Benefits:
• 100% covered Medical/Dental/Vision for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
• Generous Sick + Vacation policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen
#LI-DNI
Top Skills
What We Do
Founded in 2011, Etekcity was established with the goal of enriching the lives of customers across the globe by providing thoughtfully engineered consumer products designed with convenience, simplicity, practicality and value in mind. Today, Etekcity is now an international brand owner, serving a diverse e-commerce customer base in home improvement, consumer electronics, and outdoor equipment.
By offering innovative, feature-rich products infused with the latest cutting edge technology and user-friendly designs, we have made tremendous strides in the e-commerce marketplace since our inception. Innovative thinking, thoughtful practicality and technological sophistication have been paramount to our continued success as a leading e-commerce brand in an extensive range of product categories.
Our team is composed of bright, ambitious and creative-minded individuals with an unwavering passion for enriching the lives of those around us in new and exciting ways. While we’re an incredibly industrious bunch, we inspire our team members to be as happy and productive as possible by offering ample opportunities for growth, flexible work schedules and a casual, start-up like work environment where work and fun are not mutually exclusive.
With multiple international branches and plans to expand our product outreach to physical storefront retail centers, we’re committed to becoming the world’s premier retailer of home goods and outdoor equipment.
Building on better living isn’t just our slogan—it’s our promise to our valued team members too. #BuildingonBetterLiving.
