Head of Paid Social

Princess Polly is the global fashion brand at the forefront of trend-driven, lower impact and accessible apparel. Established as an online force in the Australian retail scene in 2010, Princess Polly quickly became the clothing brand found in every influencer haul, viral TikTok, Instagram OOTD and celeb street looks. Now, one of the fastest-growing online women's fashion brands in the USA, Princess Polly has been delivering the best online shopping experience to customers worldwide for over 10 years. 

As a part of A.K.A Brands; we are a global player with offices located in Los Angeles and Australia’s Gold Coast. With big plans ahead, we're always on the hunt for new talent to join our global team. 

We are growing our team based at our Burleigh Heads office and are looking for talented individuals to join the Princess Polly team. Think you can help us in our journey of becoming the best online shopping destination like...ever? If you're a motivated team player that's obsessed with all-things fashion and pop culture, we'd love to hear from you. 

At Princess Polly, we’re looking for a Head of Paid Social to lead our cutting-edge campaigns across platforms like TikTok, Meta, Snapchat, Pinterest, and more. This is a unique opportunity to drive measurable growth for a progressive, global fashion brand.

In this role, you’ll oversee and execute our global paid social strategy, focusing on profitable growth and new customer acquisition. You will also be collaborating across global performance and marketing departments to deliver impactful, data-driven campaigns. Based at our Burleigh HQ, this position offers the flexibility to work from home, enabling you to lead from the front, champion innovation, and thrive in a supportive team and company culture—all while maintaining a great work-life balance.

What success looks like as a Head of Paid Social;

• Develop, implement, and oversee the global paid social strategy across platforms like TikTok, Meta, Snapchat, Pinterest, Uber Ads, Flip Ads, and Applovin.
• Manage and inspire a high-performing team, including the Paid Social Creative Lead and Paid Social Coordinator.
• Set up, QA, and optimise end-to-end campaigns to achieve ambitious revenue and performance goals.
• Oversee the global paid social budget, ensuring efficient allocation of ad spend to meet key performance indicators (KPIs).Collaborate with the Global Performance Director to drive successful market entry strategies and onboard new paid social platforms.
• Deliver actionable insights through monthly performance reports, highlighting ROI, creative effectiveness, and testing outcomes.
• Partner with creative, performance, marketing and analytics teams to seamlessly integrate paid social efforts with broader marketing initiatives.

Skills and experience

• 5+ years managing paid social campaigns for a multi-region organisation.
• Proven ability to deliver high-performing campaigns with measurable ROI.
• Advanced proficiency with Facebook Ads Manager and TikTok Ads Manager.
• Experience managing campaigns across multiple platforms, including Pinterest and Snapchat.
• Strong analytical skills to optimise ad spend and identify growth opportunities.
• Demonstrated ability to lead and mentor a high-performing team.
• Collaborative approach to working across departments and managing key stakeholder relationships.
• Experience developing and executing paid social strategies that align with broader marketing objectives.
• A forward-thinking mindset to identify and implement new paid social channels and opportunities

We recognise that asking you to give 100% of yourself on a daily basis requires us to offer an amazing opportunity.

Competitive salary package.

Flexible working arrangements.

Access to a best in class parental leave and family planning program.

Exceptional employee discount program.

A stunning newly renovated office in beautiful Burleigh Heads;

Work as part of a team of dedicated individuals focused on doing their best each day.

Staff social activities.

Monthly birthday celebrations.

Aside from the amazing tangible benefits and perks, Princess Polly offers you the chance to make a daily impact on a global business. 

Princess Polly is an Equal Opportunity Employer (EOE) We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better.

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