Head of Media

Posted 19 Days Ago
Be an Early Applicant
Central Parade, London, England
Senior level
Healthtech
The Role
The Head of Media will lead media relations strategies, manage proactive campaigns, and support executive communications, while building media relationships for reputation management.
Summary Generated by Built In

Job Description:

Head of Media

Competitive Salary, Bonus & Benefits

London (2-3 days week in office)

Permanent

Closing date – 11th April 2025

We make health happen

At Bupa, our purpose is to help people live longer, healthier, happier lives and make a better world. As the Head of Media, you will play a pivotal role in advancing our mission by leading and executing our media relations strategy. Your work will protect and promote Bupa’s reputation through proactive campaigns and strong reactive issues management across UK and global business lines. This role offers a unique opportunity to shape the future of healthcare communication in the UK, leveraging Bupa's position as a leading provider of health services.

Key Responsibilities

  • Lead Bupa’s media relations agenda across the Bupa Global, India, and UK (BGIUK) market unit. Provide executive support, counsel, and guidance to the Chief Corporate Affairs Officer and the BGIUK Executive Team.

  • Develop and execute strategic media campaigns to drive reputation, awareness, and commercial growth. Manage proactive and reactive media relations, ensuring alignment across multiple audiences.

  • Interpret the media landscape and provide insight-led advice to mitigate risks and create conditions for growth. Manage reputational risks and opportunities across BGIUK business lines.

  • Lead the Media Relations team, overseeing all business line external campaigns. Ensure senior executives are media trained and fully briefed prior to any media interview.

  • Build relationships with key media and stakeholders to strengthen understanding of our business, generate goodwill, and minimize negative impact.

What We’re Looking For

  • Significant leadership experience in complex, fast-paced environments

  • Broad experience in communications or Corporate Affairs, including crisis management.

  • Desirable - Degree level or equivalent qualification in communications, journalism, media, business, or organizational development

  • Strong commercial acumen, excellent writing and presentation skills, analytical skills, and the ability to assume full responsibility for key projects.

  • Effective team player with line management experience.

  • Ability to engage respectfully with Executive level stakeholders and wider business

  • Confidence to lead a busy press office day-to-day.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social, and environmental wellbeing. We support flexible working and have a range of family-friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

  • 25% Management Bonus eligibility

  • Car Allowance

  • Generous pension allowance (contributory)

  • Family Health Insurance

  • Life Insurance

  • 25 days annual leave (option to buy / sell 5 days a year)

  • Corporate discounts (e.g. retail, travel, gym membership)

Why Bupa

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring, and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

If you require information regarding this role in an alternative format, please email: [email protected]

Time Type:

Full time

Job Area:

Locations:

Angel Court, London

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The Company
HQ: London
23,800 Employees
On-site Workplace
Year Founded: 1947

What We Do

Bupa's purpose is helping people live longer, healthier, happier lives and making a better world.

We are an international healthcare company serving over 38 million customers worldwide. With no shareholders, we reinvest profits into providing more and better healthcare for the benefit of current and future customers.

We directly employ around 85,000 people, principally in the UK, Australia, Spain, Chile, Poland, New Zealand, Hong Kong SAR, Türkiye, Brazil, Mexico, the US, Middle East and Ireland. We also have associate businesses in Saudi Arabia and India.

For more information, visit www.bupa.com

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