Head of Marketing

Posted 19 Hours Ago
Hiring Remotely in USA
Remote
Senior level
Software
The Role
The Head of Marketing will develop and execute product marketing strategies, enhance product positioning, manage product launches, and create content for various marketing channels. They will collaborate with cross-functional teams and leverage data to establish the company's thought leadership in the EV charging sector.
Summary Generated by Built In

At Stable, you’ll build the foundation of EV charging businesses worldwide. Our software is already used by some of the biggest EV charging operators and developers in the U.S. to deploy billions of dollars in EV infrastructure, and we’re just getting started.


You’ll work alongside a cast of software engineers, machine learning specialists, data scientists, and problem solvers to transform complex consumer behavior, energy pricing, and incentives into actionable insights that propel charging businesses toward greater scale and sustainability.


We believe that the widespread adoption of electric vehicles is crucial for a greener and more sustainable future, and by facilitating the growth and success of the EV charging ecosystem, we can propel the world towards a sustainable transportation revolution.


Our flexible working culture allows everyone to set their own schedule and location to best suit their working style around a core window of overlapping hours. That means that we’re primarily remote, but we also offer co-working access and intentionally create in-person moments to foster collaboration and connection.


We also have great healthcare plans, 401k, parental leave, and a host of other benefits. You can see the full list here: Stable Benefits.

Responsibilities

  • Product Marketing Strategy: Gain a deep understanding of our audience, develop our positioning and messaging, and communicate about the product to our audience.
  • Positioning: Develop and execute strategies to improve our product positioning against competitor and homegrown solutions.
  • Messaging: Craft compelling messages that can be tested across brand and performance marketing channels (emails, web, conferences, etc)
  • Launches: Collaborate with Product, Sales, and CS stakeholders to plan and execute product launches including messaging, channel strategy, and measurement.
  • Lifecycle marketing: Create content and messaging for email nurture campaigns throughout the customer lifecycle.
  • Content strategy: Leverage our unique data and insights to produce high-impact content (white-papers, case studies, webinars, conferences appearances, etc.) to grow the companies developing position as a thought-leader in EV charging.

About You

  • You have at least 5 years experience working in (or leading!) a high-performing product marketing team. Direct success in enterprise SaaS marketing in a technical field is favorable.
  • You have a knack for taking complicated or technical concepts and turning them into compelling stories
  • You’re able to balance strategic vision and operational excellence, from setting high-level strategy to getting in the weeds planning launches and doing competitive research. This is an early-stage startup and you will have the opportunity to do both!
  • You are excellent at product marketing fundamentals: positioning, messaging, launch management, and partner marketing.
  • You understand channel, content, and comms strategy in addition to product marketing strategy, and how to leverage each to achieve marketing objectives.
  • You’ve written short-form and long-form content, and can point to examples of your writing.
  • You've developed marketing strategies and tactics that put the customer first, while hitting growth goals at the same time
  • You have a passion for understanding users - you’re excited to get up every day and get to know our users a little better. For Stable, that means you have a strong interest in learning about (or already understand, e.g. from an adjacent field such as solar) how EV infrastructure gets deployed including financing, energy contracts, design & build, and operations.

Stable is an equal-opportunity employer. Whatever it is that makes you, well, you--whether it be race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or anything else—we’d love to hear from you. And we welcome applicants based anywhere in the U.S.

The Company
HQ: San Francisco, California
24 Employees
On-site Workplace

What We Do

Stable Auto is an EV charging optimization platform that uses AI to place EV chargers in the right locations for optimal utilization and charge the best prices by forecasting demand. Built on more than four years of utilization data from over 37,000 chargers that’s underpinned over $5 billion in investment, Stable’s software helps charging networks, infrastructure developers, and financial institutions make profitable deployment and pricing decisions. With Stable, every company can have access to the data needed to place and price EV charging stations for optimal ROI.

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