Key Characteristics:
Our next Head of Marketing obsesses over product and story. This is a person who is relentless in figuring out how to authentically engage with future customers - and bringing our team along in that journey. With an eye for detail, a nimble, yet strategic mindset, and a finger on the pulse of marketing technology, this person will help us invest in the right ways to grow our customer base. mySidewalk’s Head of Marketing will be a glue person for bringing together their marketing team - and connecting our sales and customer journey.
The kind of problems you’ll help us solve:
- How do you effectively craft and communicate a good story?
- How do you attract the right kind of customers in an authentic way?
- How do you motivate a team and encourage collaboration?
- How do you make sure our incredible customer stories break through the noise and find the right audience at the right time?
Some of things you’ll help us do:
- Effectively craft and communicate a good story.
- Develop integrated marketing strategies that speak to our core audience(s) and drive lead generation, conversion and/or customer engagement
- Ensure product positioning drives a compelling and competitive POV while working to understand the ways our customers understand this value
- Collaborate with sales and CX leadership to position our offerings to drive widespread adoption and conversion
- Attract customers in an authentic way
- Create and iterate on growth experiments - relentlessly seeking operational excellence and creating paths to better business growth
- Ruthlessly prioritize investments, working to measure the effectiveness of campaigns, programs and channels
- Study, collaborate with and seek input from our customers to further amplify marketing activities in the voice and channels they prefer
- Organize a simple, effective way to measure effectiveness in demand generation - and bring the team and collaborators together in what we’re learning
- Team Leadership and Development
- Build and manage a high-performing marketing team that helps drive sales and customer engagement through marketing.
- Bring rapid clarity to ambiguous situations, resolve them effectively, communicate decisions efficiently, and enable teams to move towards implementing solutions.
- Cross-functionally partner with Product, Sales and CX to ensure seamless execution across teams, campaigns and channels - on time and with context.
You’ll help us solve those problems if you:
- Have 8-10 years of marketing experience
- Have experience leading a team
- Nimble, yet detail-oriented; thrive in both independent and collaborative work environments
- Are a strong communicator with the ability to make the complex simple
- Are an influential team member - no matter the role or title held, can get others bought in on the vision we’re collectively working toward
What We Do
mySidewalk is a city intelligence tool.
We help analysts in local government track key indicators, answer questions about city progress, and create reports
and data dashboards that drive awareness and action.
Our mission is to empower city leaders and the public with the most complete, clear, and real-time understanding of their community so they can improve and innovate together.
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