Head of Marketing - North America

Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas, including energy, food, water and shipping.

As we push forward, the innovative, open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too.

About the job

Within our Alfa Laval North American Cluster (United States and Canada), the Head of Marketing will lead a team of specialists working closely with business managers to attain market- and customer insights and drive lead generation, nurturing and conversion.

This hybrid position offers flexibility and can be based in one of several great locations: Richmond, VA; Houston, TX; Greenwood, IN; Kenosha, WI; or Warrington, PA.

As a part of the team, you will:

• Set the strategic marketing plan for the US and Canada, in collaboration with key business stakeholders 
• Manage and develop a team of marketing specialists across different disciplines to deliver on the marketing strategy 
• Create strong brand recognition for Alfa Laval in North America and drive awareness around our product and service offering. 
• Work with sales teams to drive business growth by translating customer-, market- and competitor insights into tangible business opportunities and compelling marketing promotion programs.  
• Work across Sales, Engineering, and Customer Service to develop and drive initiatives that accelerate revenue growth through commercial excellence. 
• Drive the digital agenda in an agile way by gathering, analyzing and implementing insights gained from working with online awareness, search optimization, digital promotion, lead capturing and sales.   
• Be responsible for the external and internal communication strategy on local/regional/cluster level designed to create engagement and provide clarity around key initiatives.  
• Determine local marketing budget and KPIs together with sales management and Managing Directors.  

"We care about diversity, inclusion and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games." 

What you know

You have excellent communication, organizational and collaboration skills. You have high energy, a creative approach and enjoy driving innovation. You are curious about the business and will work to enhance our digital acumen. You have prior experience in:

• Working in an international matrixed organization
• Driving change within a sales organizations and full sales and marketing funnel
• Strategically Working with a CRM
• Influencing decision making in the business
• Creating and proposing new solutions to increase market share

Requirements

• Bachelor’s degree in Business Administration, Engineering, Marketing or similar discipline desired
• 7+ Years experience in Marketing in a matrix environment 
• Experience in industrial marketing required, B2B marketing desired
• Demonstrated experience leading a team of marketing managers and specialists
• Willingness and ability to travel international/Domestic up to 25% of the time

What’s in it for you

We offer a challenging position in an open and friendly environment where we help each other to develop and create value. Your work will have a true impact on Alfa Laval’s future success. Our benefits-eligible associates enjoy healthcare, dental and vision plans, a robust wellness program, generous 401(k), paid holidays, paid time off benefits, and more. At Alfa Laval, we carefully consider a wide range of factors to determine your total compensation package. We rely on market indicators and consider your specific job, background, skills, and experience to get it right.  The base salary for this role is typically $150,000 to $200,000 annually.

Alfa Laval is an equal opportunity employer. We are committed to building an inclusive and diverse workforce. All employment is decided on the basis of qualifications, merit, or business need, without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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