Head of Marketing (m/f/d)

Posted 3 Days Ago
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Waldkraiburg, Bayern
Senior level
Industrial • Manufacturing
The Role
The Head of Marketing is responsible for leading the marketing team, managing the NETZSCH brand globally, ensuring standardized brand presence, overseeing communication strategies, managing budgets, and collaborating with sales to acquire and manage customers.
Summary Generated by Built In

Company Description

As a global specialist for pumping complex media, customer satisfaction is the top priority at NETZSCH Pumps & Systems. We have been developing, producing and distributing customized and sophisticated pump solutions for more than seven decades. With over 2,500 employees, NETZSCH Pumps & Systems is the NETZSCH Group's largest and best-selling business unit alongside NETZSCH Analyzing & Testing and NETZSCH Grinding & Dispersing. Our performance standards are high. We promise you Proven Excellence - outstanding performance in all areas. We have been proving that we can do this time and time again since 1873.

Job Description

  • Professional and disciplinary management of the marketing team at the Waldkraiburg site
  • Global positioning and strategic alignment of the NETZSCH brand and the Proven Excellence claim
  • Ensuring a standardized brand presence in close cooperation with all global contacts in the Pumps & Systems business unit and the NETZSCH Group marketing team
  • Conception/implementation and management of marketing tools as well as strategic selection of the respective internal and external communication channels and touchpoints to reach the target groups for the EMENA-region
  • Responsibility and strategic direction of event management for the EMENA-region and support global
  • Responsibility for internal communication with focus on intranet, company TV and employee magazine
  • Strategic planning and responsibility for the marketing and communications budget (EMENA-region)
  • Adaptation of the marketing and communication measures for EMENA in coordination with the respective country managers
  • Cooperation with the sales organisation in acquiring new customers and managing existing customers
  • Campaign planning for product launches in coordination with sales and product line management
  • Professional leadership and management of the global marketing team
  • Targeted and cost-efficient management of external service providers/agencies and
  • Regular reporting to the Global Head of Sales and Marketing

Qualifications

  • Completed studies in business administration with a specialisation in marketing, in the field of media or Communication sciences or a comparable
  • Several years of professional experience in a comparable position on the corporate or agency side as well as in the management of employees
  • Mastery of classic and digital marketing and communication measures
  • Technical affinity
  • Many years of experience in B2B marketing as well as a holistic, entrepreneurial way of thinking and working
  • Analytical, conceptual and creative skills as well as a solution-orientated, structured way of working
  • Collegial and constructive behaviour in teams across all hierarchical levels
  • Very good written and spoken English language skills, other foreign languages an advantage
  • Willingness to travel internationally
The Company
Bavaria
778 Employees
On-site Workplace
Year Founded: 1873

What We Do

We are a mid-sized, family-owned German company engaging in the manufacture of machinery and instrumentation with worldwide production, sales, and service branches. Without losing view of our regional roots, we strive for global market penetration. Regionality and globality are not mutually exclusive terms in our world.

Our business units stand for individual solutions at the highest level. More than 4,000 employees in 36 countries and a worldwide sales and service network ensure customer proximity and competent service.

At the same time, our performance standards are high. We promise our customers Proven Excellence - outstanding performance in all areas. We have been proving that we can do this time and again since 1873.

The NETZSCH Group consists of three Business Units under the umbrella of the Erich NETZSCH GmbH & Co. Holding KG:

Pumps & Systems
Always the right positive displacement pump for your application.

Grinding & Dispersing
Comprehensive machine program for wet and dry grinding as well as mixing, dispersing, homogenizing and classifying.

Analyzing & Testing
Thermal analysis instruments, instruments for the determination of thermophysical properties and fire testers.

Imprint: https://www.netzsch.com/en/meta-nav/imprint
Privacy Policy Social Media: https://www.netzsch.com/en/meta-nav/data-protection-policy

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