Kleinanzeigen is the leading online classifieds market in Germany. An average of more than 50 million ads are available in numerous categories - from children's supplies to electronics to real estate. With more than 36 million users per month, Kleinanzeigen has the widest reach of all online selling platforms in the country. Most of the items traded on Kleinanzeigen are second-hand. In this way, users make an active contribution to sustainability. The Kleinanzeigen market allows companies the opportunity to easily offer their services online. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a leading global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.
Kleinanzeigen is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.
What you’ll do & Who you are
Job/Role Purpose
One of Germany’s most exciting roles in marketing, the Head of Marketplace Marketing will have a huge impact on the future success of Kleinanzeigen and on driving more sustainable consumption habits at scale more broadly.
Reporting into the Chief Marketing Officer and straddling both the Marketing Leadership Team and the (cross-functional) Marketplace Leadership Team, this is a critical role, accountable for defining strategies and plans that enable us to reach our business ambitions across the Marketplace.
It is a highly strategic role at the intersection of marketing, product and business development and would suit someone with ambitions of driving world-class thinking for one of Germany’s biggest, best known and loved brands, with a bias for action and skill in collaborating across teams to get stuff done.
Responsibilities
- Help us to become Germany’s number one recommerce destination, challenging traditional e-commerce
- Co-create impactful strategies that straddle marketing, product, audiences and channels to help us grow our market leadership position and maximise our value opportunity
- Deliver and implement world-class marketing strategy across the Marketplace (C2C and B2C), ensuring translation through to execution by collaborating very closely with specialist marketing teams
- Specifically, help us to grow our B2C potential (alongside C2C), through growing perception amongst SMBs, driving acquisition and new listings to improve inventory choice, and increasing selling success by matching sellers and buyers
- Play an active role in two Leadership Teams: the Marketing Leadership Team and the Marketplace (cross-functional) Leadership Team, supporting both to define goals and leading laterally (across cross-functional and Marketing teams outside of your remit) to ensure goals are met
- Dive deep into our product, our business opportunities and audiences to uncover new insights and solve problems that matter, with maximum focus on user and business value
- Support the development of new growth opportunities and strategies e.g. across individual, specialised categories
- Apply a rigorous data-driven mindset to everything we do and prioritising initiatives according to return on investment
- Collaborate closely with Product, Business Development, Sales, Customer Support and all other Marketing teams to connect dots across teams and ensure seamless execution
- Take ownership of your area: insights, budget, performance, striving to continuously improve and solve problems
- Inspire teams within your direct leadership and laterally across cross-functional teams for maximum impact
- Build and maintain strong relationships with key stakeholders in and outside of Kleinanzeigen
Qualifications
- 12+ years experience in Marketing with a proven track record of measurable impact for brands and businesses
- In-depth understanding of marketing strategies through the funnel: acquisition, retention, on-platform, off-platform and across audiences (C2C, B2C/SMB)
- Strong experience in, and hard evidence of, impactful strategy development through to execution, ideally in a cross-functional environment
- Deep understanding of the role of marketing for product-led brands/platforms
- Ability to inspire stakeholders, teams and partners through superb communication skills, rich knowledge and insight and strong (sometimes lateral/cross-functional) leadership
- Experience of working in a matrix environment essential
- Deep knowledge and understanding of marketing ROI thinking and tooling across upper and lower funnel
- Business proficiency in English with excellent written and verbal communication skills suitable for C-Level and Board audiences with minimal guidance
- A self-starter with the ability to take ownership and be accountable for tangible outcomes
- A Kleinanzeigen user
- Deep understanding of marketing for marketplaces a real plus
Benefits
Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:
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An attractive Base Salary 💸
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Participation in our Short-Term Incentive plan (annual bonus) 🏆
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Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon🌛well why not! just make sure you have internet connection! 🌍
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A 24/7 Employee Assistance Program for you and your family, because we care ❤️
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Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow 🌱
On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨
Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.
Top Skills
What We Do
Adevinta is a leading online classifieds group and champion for sustainable commerce with a focus on Europe.
Our portfolio of 25+ digital marketplaces spans consumer goods, mobility, real estate, holiday rentals and jobs. Every month, our industry-leading technology enables more than 120 million people and over a million businesses across Europe to connect and trade. Loved local brands include leboncoin in France; mobile.de and Kleinanzeigen in Germany; Fotocasa and InfoJobs in Spain, Subito in Italy; Marktplaats in the Netherlands and the Canadian marketplace Kijiji.
Our international team of diverse individuals are united in their purpose to make a positive impact on the environment, the economy and society every single day.
Adevinta. Changing Commerce Together
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