About us
Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better.
Our technology is unique and complex, so it’s up to us to explain it clearly. Working in-house, directly with engineers and the broader business, we create inspirational communications that showcase our technology. Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.
We prioritise our campus culture and do not offer a regular hybrid working setup to maintain Dyson's spirit of collaboration, creativity, and inventiveness in our dynamic workspaces.
About the role
As our Head of Marketing, you will:
- Develop and execute comprehensive marketing strategies for our Home, Beauty, and Audio categories.
- Oversee category P&L, ensuring strategic budget allocation and efficient spend.
- Lead the development and implementation of brand communications strategies, ensuring clear brand differentiation.
- Design and implement 360-degree marketing plans focusing on customer engagement, loyalty, and conversion.
- Analyse market data and insights to build targeted campaigns and optimize sales potential.
- Drive marketing programs for direct channels, including online platforms and physical retail.
- Collaborate with media agencies to translate category vision into effective media strategies and plans.
- Manage product launch processes, ensuring alignment with market needs and optimal execution.
- Foster collaboration with global, regional, and local teams to ensure consistency and alignment in marketing efforts.
- Build, develop, and motivate a high-performing marketing team, fostering innovation and future-proofing capabilities.
About you
To succeed in the role, we expect you to have:
- At least eight years of marketing experience, including brand management and communications.
- Proven ability to develop and execute strategic marketing plans in a consumer goods environment.
- Strong knowledge of traditional and digital media channels.
- Excellent commercial awareness and decision-making skills based on sales targets.
- Experience managing and optimizing marketing budgets with clear KPIs.
- Strong analytical skills, capable of using market insights to identify opportunities and drive strategies.
- Experience leading and motivating a senior marketing team, fostering high performance and innovation.
- Excellent communication and presentation skills, able to influence stakeholders at all levels.
- Ability to manage complex projects and work effectively in a matrixed organisation.
Benefits
Financial
- Performance-related bonus scheme
- Competitive pension scheme
- Life assurance and income protection
- Discounts on Dyson machines and retail purchases
Lifestyle
- Generous holiday allowance of 27 days (plus bank holidays)
- Free on-site lunches, fruit, and hot drinks
- Access to lifestyle assistance
- Electric vehicle salary sacrifice scheme
- Option to purchase additional holiday days
Health
- Private medical insurance and dental insurance
- Employee assistance programme
- Digital GP services
- On-site physiotherapy and GP services
- Prescription service
- Fertility treatment support
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
What We Do
At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds.
Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education.
Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world.
The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas
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