Head of Marketing, Digital & Lead Generation

Let’s talk about who we are

The nib Group has a mission and vision of people enjoying better health. Through our success, we aspire to more prosperous and sustainable communities, not only the creation of enterprise value. nib is a trusted health partner, helping members and travellers make more informed healthcare decisions, transact with healthcare systems and generally live healthier lives.

We're looking for people who share this passion and want to be a part of a team that has the appetite and ambition to be extraordinary. Extraordinary comes in different perspectives and experiences. We're committed to an environment where everyone has the autonomy and freedom to be their authentic selves, every day.

Let’s talk about diversity, equity and inclusion

We embrace a flexible working environment and welcome candidates that reflect the diversity of the communities in which we operate. We actively encourage Aboriginal and Torres Strait Islander peoples, people living with disability, LGBTQIA+ as well as culturally diverse community members to apply for open roles. 

nib Group is committed to creating an accessible recruitment process and employment experience. If you identify as a person living with disability and require adjustments to our online application, recruitment, selection and/or assessment process, or would like this advertisement in an alternative format, please contact us at [email protected].

Let’s talk about this role

As the Head of Marketing, Digital & Lead Generation, you will be responsible for the development and delivery of marketing and digital strategies aligned with the Group and Australian Private Health Insurance (aphi) strategic plans to achieve growth and member experience objectives and key results. 

The role will own the end-to-end marketing for new and existing nib members across Private Health Insurance (PHI) and non-PHI membership cohorts. This includes defining and executing nib’s brand strategy, acquisition marketing, member communications; and loyalty initiatives to retain nib’s existing members.

In addition, you will own the online sales and lead management strategy across all aphi brands and segments, alongside the digital experience across web, app and online services. The role will drive experimentation and optimisation of all marketing and digital assets to ensure performance effectiveness.

The role will provide clear direction to the Marketing, Digital & Lead Generation team, prioritising and managing resources and investment allocation, whilst at the same time seeking opportunities to improve member engagement, business performance and profitability.

Let’s talk about you

To be successful in this role you will have a minimum of 8 years’ experience leading brand, creative, media and digital marketing teams, with a proven track record in developing and delivering successful strategies and initiatives.

With superior leadership skills and proven experience in managing teams, combined with high-level interpersonal abilities to effectively influence and inspire others, you excel at driving collaboration and achieving impactful results.

• Relevant degree qualification in a related discipline and/or equivalent industry experience

• Excellent written and oral communication skills

• Sound commercial judgement

• Excellent negotiation skills

At nib, we recognise that some people may only apply when their education, skills and/or experiences are identical to what an employer is looking for in a candidate. We’re always on the lookout for curious individuals who will add to the culture at nib Group – so if this role resonates with you, please apply!

Let’s talk about working at nib

Our hybrid working model provides our employees with the flexibility to work from one of our office Hubs and from home based on what works best for them and their team. We make a commitment to come together with purpose and are excited to share moments that matter with one another. Our Hubs are purpose built to support focused work, connection, and collaboration with peers. We provide a new starter benefit as well as ongoing financial support to set up and maintain a functioning home workspace. At nib, we’re committed to creating a flexible working environment where you’re free to be you.

Other benefits to support you at work (and play) include:

• Generous discounts on nib health and travel insurance products including 50% discount on employee health insurance

• The opportunity to give back to the community through paid leave for volunteering through nib Foundation

• Support your better health – whatever that looks for you - through our nib Well Program and corporate fitness discounts

• Access to our employee share plans, short-term incentive program and life and salary continuance insurance benefits

• Benefits to support our diverse workforce with 18 weeks paid parental leave for all new parents regardless of carer status, 5 days paid cultural leave for First Nations peoples and 4 weeks paid gender affirmation leave for trans, gender diverse and intersex employees

The fine print

All your information will be kept confidential according to EEO guidelines. Successful applicants will be required to complete a background check (including criminal history and bankruptcy check) prior to commencement of employment. 

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the lands where we live, learn and work.