Head of Marketing and Communications, Japan

Working at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint we are leaders and innovators in our industry.

Head of Marketing and Communications, Japan

Working at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint, we are leaders and innovators in our industry.

Overview:

This role will be a key to further develop brand positioning/awareness connecting to the business expansion in Japan market.

Be responsible for leading and overseeing all marketing and communications activities within the region, ensuring the brand's image, messaging, and communication strategies are executed flawlessly also understanding commercial KPIs.

The Head of MarCom, Japan will collaborate closely with central teams to enhance our brand presence and reputation in the global market.

Reporting directly into the Japan commercial and marketing director and functional report into Global marketing director.

Your Mission:

• Plan Japan marketing strategy with 360 way per year/season/campaign with pre-allocated budget working closely central head of marketing and ensure all campaigns are forecast correctly and delivered within the budget planned
• Oversee to optimize Line platform local owned collaborating outsourced agency
• Develop and execute 360 marketing campaign dedicated for Japan region per campaign including OOH, media tie-up, Social & digital strategy, local asset creation, KOLs/local brand ambassador strategy
• Develop the seasonal marketing calendars for Japan region aligning global marketing strategy from HQ
• Campaign planning, execution and reporting across all key touch points, in collaboration with the local commercial and global marketing team, key relevant functions
• Set benchmark goals and KPls, create monthly and quarterly reporting on how we are tracking, and advise on ways to optimize
• Collaborate and work cross-functionally with relevant parties and stakeholders across key functions of the business both local and HQ(sales, CRM, media, events, licenses, PR, ecommerce and creative)
• Work closely with the Global PR/Marketing/Social team, set the seasonal marketing objectives accordingly to support brand and business objectives
• Responsible for local Marcom team development, lead and mentor a team of marketing and communications professionals, fostering a collaborative and high-performing environment. Conduct regular performance evaluations and identify opportunities for professional growth

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• Develop and organize press events/in store events to support the business in the local markets
• Assess and create opportunities for sponsorships/partnerships, that will elevate the brand positioning and potential business growth by reaching new customers
• Manage and develop relations with stakeholders
• Directly organize and handle press related events with PR/local commercial team
• Develop strategy for localized campaign asset creation such as media tie-up
• Plan effective strategy identifying KOL and influencers/celebrity
• Plan and execute seeding campaigns, gifting strategy and reporting
• Use a variety of media to impact in a positive way

Your Talent:

• extensive experience as a head of marketing/Communications/PR or similar senior role within the luxury fashion industry
• Extensive network of media contacts and influencers within the fashion and lifestyle sectors
• Demonstrated success in developing and executing successful media campaigns that have driven brand awareness and business growth
• Ability to thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously
• Strong leadership and people management skills, with a track record of building and leading high-performing teams
• Excellent crisis management skills and the ability to handle sensitive issues with diplomacy and discretion

Systems and Essentials

• Understanding of Fashion GPS/Launch metrics is a plus
• Proficiency using Office 365 and Microsoft office suite is a must
• Fluent both Japanese and English is a must

At Stella McCartney, we are committed to creating a supportive and inclusive environment in which all of our voices are heard. Where people can work to their maximum potential by offering equal opportunities for growth and fair pay. For us, it is about appreciating what is different in others and also what we have in common. We hire people who want to change things, disrupt the norm, who are naturally confident with a positive attitude. Our decisions respect all people regardless of gender, ethnicity, religion, nationality, disability, sexual orientation, age, social or political belief, or world view.

Reward

Our philosophy is to go beyond monetary return and consider ourselves responsible for your wellbeing, your family, your health, your time and the community.

• Employee discount

• Exclusive staff sales and sample sales

• Flexible working/core hours

• Maternity/paternity enhanced

• Volunteer and Birthday leave

• Employee referral bonus

We welcome people with disabilities and endeavour to make reasonable adjustments, if you do require such adjustments please let us know within 48 hours of your interview.

At Stella McCartney, we like to be bold. For us this means challenging ourselves and the wider industry in which we operate. As part of our commitments to inclusive fashion, we have an ambitious strategy to put diversity, equity and inclusion at the centre of everything we do. Our starting point is to create a workplace where different voices are respected, heard and empowered in equal measure regardless of factors such as culture and backgrounds, and to influence and disrupt fashion and other industries by providing opportunities for global diverse talent to shine.