Head of Lifecycle Marketing Operations

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
More about the team
The Global Marketing Operations (GMOPs) team enables Atlassian marketers to drive consistent pipeline growth by leveraging go-to-market technology and processes throughout the customer lifecycle. As the connective tissue between marketing and technology, we launch, optimize, and operate marketing campaigns and channels that are designed to scale across our diverse range of solutions. For every process and tool, we ensure that information between systems is cohesive and functional and that the data generates actionable insights.
More about the role
Atlassian is looking for a Head of Lifecycle Marketing Operations to join our Global Marketing Operations (GMOPs) team, leading our Lifecycle Marketing Operations (LMO) team. You'll be our go-to Subject Matter Expert in the enterprise lead-to-cash flow, managing the enterprise lead funnel, marketing operations & automation, and campaign launches. You'll partner with marketing stakeholders including Campaigns, Demand, GTM, Events, and Marketing Analytics, your GMOPs counterparts, and cross-functional partners including engineering and sales/sales operations. Your remit will be to ensure the enterprise lead funnel is best in class, and that campaigns, launches, and world-class events are executed flawlessly and efficiently. Optimizing and governing systems and processes within your purview, you'll ensure that as a part of every win your team drives, that the team innovates, grows, and thrives under your vision and leadership. This role requires you to be tech-savvy, detail- and process-oriented, customer-centric, analytical, and a visionary and empathetic leader who is comfortable communicating across both non-technical and technical audiences and marketing leadership.
Roll up your sleeves to embark on a journey of enterprise transformation, leading a team that manages everything from marketing campaign and program setup, to email building and reporting, lead scoring and routing, and the Marketo/ Salesforce sync. Ensure that no leads are left behind, every relevant engagement is accounted for, and that prospects and customers are getting the best experience interacting with Atlassian's brand and marketing campaigns. Exciting projects like evolving data capture and taxonomy, activating personalization at scale, and leveraging AI in the team's daily work await. Leading a team of seasoned marketing professionals, you'll collaborate closely with cross-functional teams to ensure alignment with global and regional business objectives.
An ideal candidate will be able to:

• Partner with relevant teams to champion a world-class customer experience, delivering marketing that matters, and ensuring a clean handoff to sales when prospects are ready
• Establish an enterprise lead-to-cash Center of Excellence (COE) reputation by continuing to raise the bar by improving operational efficiencies, streamlining processes, and enhancing customer and internal stakeholder satisfaction
• Partner with GMOPs, MarTech, and Data Science teams to inform and evolve martech roadmaps that enable enterprise marketing motions - optimize for performance, efficiencies, and scale; function as the AI transformation lead of the team
• Own vision and requirements for Marketo and ABM tool roadmaps, and partner with GMOPs and Sales Operations on global Salesforce roadmap, driving additional functionality and maturity over time
• Ensure enterprise data quality, optimized lead flow, seamless lead activation, and all relevant engagement touch points are measurable and actionable - e.g. improve data completeness, evolve lead scoring, and mature lead funnel and visibility into marketing/ sales handoffs to improve MQL-SQL conversion and marketing-influenced pipeline
• Lead, mentor, and inspire a diverse, remote team of marketing FTEs, contractors, and agencies, fostering a culture of creativity, innovation, collaboration, and excellence in execution, aligned against a shared mission and goals; onboard, manage, and optimize external agency resources across various time zones for optimal support and results
• Analyze operational and performance data, generate actionable insights, and make data-driven recommendations for continuous improvement; ensure business impact and operational efficiency goals are met
• Provide regular updates to marketing leadership on campaign execution, innovation, challenges, and opportunities; communicate regularly with stakeholders to ensure positive working relationship continues to evolve - proactively resolve pain points and roadblocks

On day one you have

• Bachelor's degree in marketing or relevant technical discipline; Master's degree preferred
• 10+ years of experience in a marketing operations role with deep expertise in Marketo (or equivalent marketing automation tool) and Salesforce; experience in sales ops or rev ops preferred
• 5+ years of proven experience leading a diverse team of decentralized team members
• Expert-level experience with marketing automation systems, Salesforce architecture and capabilities, and systems integrations and data flows
• Expert-level experience in lead management, lead scoring, lead routing, and lead follow-up best practices
• A passion for solving complex problems, leveraging a data-driven and programmatic approach
• Innovative thinker and visionary with a track record of delivering impactful change at enterprise scope and scale
• Experience with routing tools (Full Circle Insights, LeanData), ABM tools (DemandBase, 6Sense, ReachDesk), iPass solutions (Workato, Tray.io ), and CDP platforms like ActionIQ a plus

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $166,100 - $221,500
Zone B: $149,500 - $199,400
Zone C: $137,900 - $183,900
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Our perks & benefits
Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit go.atlassian.com/perksandbenefits to learn more.
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .