Head of Growth Marketing - Small Business

Whether they’re building great payment software or collaborating with a client, every CardFlight employee is committed to empowering small businesses to accept electronic payments with ease. Our team works primarily remote in over 25 US states and is passionate about delivering easy to use software to help small businesses accept payments from their customers. Joining our team means that you will be part of a fast-moving company, work collaboratively with others, and have a direct impact on making payments simpler for small businesses. 

We’re currently looking for a results-oriented Head of Growth Marketing to join our team and grow the number of small businesses using our SwipeSimple product line.  As the Head of Growth Marketing, you will play a strategic and hands-on role in shaping and scaling CardFlight’s marketing efforts. Reporting directly to the Founder and CEO, you will lead all aspects of marketing—from demand generation and brand building to channel and partner marketing. You’ll work closely with sales and product teams to define our go-to-market strategy, deliver net new leads, ensure that our sales teams close more new customers and grow their existing accounts, and elevate CardFlight’s presence within the payments industry.

The ideal candidate will have a proven track record and playbook in growth marketing to small businesses that they are ready to adapt and apply at CardFlight.  The Head of Growth Marketing will bring their experience delivering net new MQLs, at scale, that produce revenue and lifetime value, at attractive unit economics - and wants to independently own and deliver the same types of outcomes at CardFlight.  This is a full-time exempt position. The position is location-neutral remote, with opportunities to get together as a company and team throughout the year.

What You’ll be Responsible for:

Lead Marketing Team:

• Own the strategy and delivery of corporate, channel partner and product marketing deliverables
• Lead generation: develop, implement, strengthen and optimize demand-generation campaigns, ensuring a consistent flow of high-quality leads to the sales team. Deliver qualified leads of small business purchasers matching our ideal customer profile, at attractive unit economics
• Content, Messaging & Sales Enablement : oversee content development efforts, including enhancing existing materials and developing new assets, such as whitepapers, case studies, blog posts, and social media campaigns. Ensure all messaging aligns with CardFlight’s brand voice and effectively speaks to our customers
• Own developing go-to-market strategy for new Value Added Services
• Analytics & Optimization: use data to measure the effectiveness of campaigns, identifying areas for improvement and scaling what works.
• Relationship Building and Collaboration: Work closely with sales, product and operations teams to grow new customers and revenue from existing customers and channel partners
• Facilitate career growth for the current marketing team, including performance reviews, goal-setting, and regular 1:1’s
• Coach and mentor team to drive to sustainably high performance to meet customer needs 
• Oversee selection and management of service and software providers supporting marketing objectives

Deliver MQLs:

• Own demand generation strategy including the mix of marketing channels utilized and management of internal and external resources
• Identify new campaigns and channels, continuously testing new tactics and strategies
• Develop and lead customer acquisition strategies across key digital channels including SEO, paid search, social media, display, affiliate marketing, and more
• Implement and oversee the ongoing testing of new channels and tactics to expand customer reach and improve acquisition efficiency
• Manage budget and spend to ensure ROI-positive deployment of marketing resources
• Manage to KPIs and attractive unit economics

What You’ll Bring to the Table

• 8+ years of B2B marketing experience, including significant experience marketing to small business customers, ideally on behalf of a SaaS provider or similar.
• 3+ years of marketing management experience, including responsibility for selecting and managing internal and external team members, service providers, agencies and software platforms
• Experience at the “zero to one” stage of launching into new segments and channels, establishing traction, then scaling them.  Your speed and agility mean that you’ve overseen more unsuccessful tests and experiments than your peers, but you’ve also overseen more successful tests and experiments than your peers and plan to bring that hunger and aggressiveness to CardFlight.
• Proven track record of driving measurable pipeline growth through creative demand-generation tactics.  Experience designing and testing messages that resonate and drive action with prospective buyers
• Ability to set strategy while also driving execution and ensuring great outcomes.  
• Hands on approach that ensures your ownership of key design and implementation decisions.  You are comfortable rolling up your sleeves and diving into the details, as required in a startup environment.
• Excellent content generation, communication, negotiation, business strategy, and presentation skills.  Ability to craft compelling messaging that resonates with a B2B audience, especially small business end users.
• Experience overseeing selection, architecture and implementation of marketing automation tools and CRM software.
• Data-driven decision making: proficiency in analyzing marketing metrics to inform strategy, calibrate execution and improve ROI.
• Strong project management skills with meticulous attention to detail.
• Superior interpersonal skills as well as verbal and written communication skills
• Exceptional organizational and time management skills
• Ability to quickly learn and adapt to new technologies and marketing strategies, including a strong understanding of modern marketing platforms, tools and playbooks

Why You'll Love Being A Part Of Our CardFlight Team

• Location-neutral work environment
• Home-office equipment stipend
• Employee Engagement (Lunch & Learns, team building events)
• Learning & Development culture
• Comprehensive health benefits
• Competitive compensation and company ownership/stock options

Our signature product, SwipeSimple, is used by 125,000+ small businesses across the country. SwipeSimple is a software solution that enables small businesses to accept payments seamlessly via phone, tablet or computer. SwipeSimple is sold through a partner network comprising financial institutions, merchant service providers, and independent sales organizations. The solution is also sold directly by CardFlight through SwipeSimple Connect.

The standard annual cash compensation range for this role is $160,000-$215,000, consisting of a base salary of $140,000 to $175,000 and a target annual bonus of $20,000 to $40,000. In addition to a competitive base salary, this position is also eligible for equity awards based on factors such as experience and performance. At CardFlight, we lead with respect for one another, our customers and business partners, vendors, and prospective employees. Our objective is to ensure CardFlight team members are passionate about the growth of our company, supported in their personal growth and development, and connected to their colleagues. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.