Head of Growth Marketing (f/d/m)

mobile.de is Germany's largest vehicle marketplace with about 1.4 million listed cars, trucks, and motorcycles. Both private customers and more than 40,000 registered vehicle dealers use the platform. Including listing exports to the sister platform Kleinanzeigen, mobile.de reaches about 20 million unique users per month (AGMA digital facts; mobile.de and Kleinanzeigen; categories: cars, motorcycles, commercial vehicles, motorhomes; Ø month April 2022 to March 2023). As a "one-stop shop," mobile.de offers not only buying and selling services but also financing and leasing solutions, among others. The company, founded in 1996, is a subsidiary of Adevinta, a globally leading provider of online classifieds portals.

mobile.de is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.

What you’ll do ​& Who you are

About the role

The Head of Growth leads the development and execution of data-driven growth strategies to drive market share, customer acquisition, retention, and revenue expansion. This position requires a strategic thinker who combines hands-on execution skills with expertise across performance marketing, social ads and media, App Marketing and CRO. The ideal candidate has a strong ability to align cross-functional teams to deliver scalable growth initiatives.

You will report to the Chief Audience and Growth Officer (CAGO). This is a hybrid role (2-3 office days/ week), and our office is based in Berlin Charlottenburg.

What you'll do:

Growth Strategy & Execution

• Design and execute a holistic growth strategy across paid, organic, CRM and conversion funnels to drive full-funnel growth

• Identify new opportunities to scale performance channels, optimize budget allocation, and maximize ROI.

• Own and drive A/B testing and data-backed decision-making for continuous improvement.

• Establish and improve KPIs, dashboards, and growth models to track and optimize performance.

• Leverage insights from Google Analytics, BI tools, and attribution modeling to track key metrics, measure campaign performance, and identify revenue growth opportunities.

• Scale and optimize paid marketing campaigns for sustainable growth.

• Conversion Optimization: Analyze customer journey and conversion funnels to identify areas for improvement. Work closely with product and marketing teams to optimize user experience, website design, messaging, and other factors that impact conversion rates.

People Leadership & Stakeholder Management

• Lead, mentor, and scale the growth marketing team with a focus on skill development and ownership.

• Foster a test-and-learn culture, ensuring growth hypotheses are well-documented and systematically validated.

• Collaborate with Product, Sales, and Data teams to align growth efforts with overall business goals.

• Demonstrate outstanding stakeholder management skills to drive cross-functional initiatives and maintain strong relationships across the organization.

What you bring:

• 6+ years of proven experience in a Head of Growth, Growth Lead, or senior performance marketing role in a scaling environment

• Strong expertise in at least two of these areas: Paid Search, Paid Social, Social Media, Influencer Marketing or CRO

• Deep understanding of growth marketing strategies with proven track record in high-impact growth initiatives

• Advanced proficiency in data analysis and BI tools (Google Analytics, Looker, Tableau)

• Experience in app marketing and social media platforms, particularly in campaign management and optimization

• Background in growth modeling, budget forecasting, and data-driven decision-making

• Proven ability to mentor and develop teams, with focus on both technical and leadership skills

• Expert knowledge of A/B testing frameworks and experimentation methodologies

• Results-driven hands-on mentality with strategic vision in fast-paced environments

Benefits

Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits: 

• An attractive Base Salary 💸

• Participation in our Short-Term Incentive plan (annual bonus) 🏆

• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon🌛well why not! just make sure you have internet connection! 🌍

• A 24/7 Employee Assistance Program for you and your family, because we care ❤️‍

• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow 🌱 

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.