Head of Go-To-Market Strategy & Operations (d/f/m)

Posted 8 Days Ago
Be an Early Applicant
New York, NY
200K-350K Annually
Senior level
Events
The Role
The Head of Go-To-Market Strategy will define and monitor vivenu's go-to-market strategy, collaborating with senior leadership and teams to identify market opportunities, target accounts, and outreach strategies. This role involves hiring and managing a GTM team, analyzing market trends, and refining sales initiatives to drive growth.
Summary Generated by Built In

Join the Ticketing Revolution!


vivenu was founded in 2018 in Germany with a global mission: to redefine ticketing for event organizers worldwide. The event industry has long relied on outdated systems that fall short in today’s digital age. Our platform empowers organizers in sectors like sports, live entertainment, and cultural venues to fully customize their ticketing solutions to meet their unique needs and strategic goals.


We’ve achieved rapid growth while remaining profitable, and we’re expanding globally with offices in Europe and the U.S. Leading tech investors and industry experts such as the San Francisco 49ers as well as high-profile clients like Stanford University, the Grammys, and City Winery already trust us.


As we continue to pursue our ambitious goals, we’re looking for passionate individuals to join our dream team. Are you ready to be part of the ticketing revolution?

As the Head of GTM Strategy, you will...

  • be responsible for defining, leading and monitoring vivenu’s go-to-market strategy and initiatives, fueling our future growth with new business opportunities
  • define our short- and mid-term go-to-market efforts, collaborating cross-functionally with Senior Leadership and commercial and technical teams
  • identify market segments across verticals, geos and tiers with high growth potential for vivenu
  • identify target accounts and individuals and assign those to specific vivenu Tribes
  • collaborate with Marketing to define outreach strategies across various channels and to craft sales collaterals for Sales
  • hire, train and manage a team of GTM Managers, Analysts and Coordinators
  • define and monitor measurable criteria to validate and improve individual go-to-market initiatives
  • lead research on customer pain points, market trends and competitive landscapes

We are looking for a candidate that...

  • holds a bachelor’s or master's degree in business administration, international business, or related field from a leading university
  • has 5+ years experience in market analysis, cross-functional project management and sales through positions in startups, consulting, or investment banking
  • demonstrates a strong capability to understand and adapt to various international market dynamics, with a proven record of crafting and implementing effective sales campaigns
  • exhibits exceptional communication skills, with the ability to engage effectively with senior decision-makers across diverse cultural landscapes
  • possesses strategic and analytical thinking combined with a proactive approach to identifying and pursuing sales opportunities
  • is willing to go the extra mile and takes pride in their work

At vivenu...


you are at the heart of the action. You are at the center of innovation, actively shaping the future of ticketing. You work in a dynamic environment that constantly evolves and presents new challenges.


you take real responsibility. You take ownership of your projects and decisions from day one. Your ideas and efforts have a direct impact on the company’s success.


we support your personal development. We invest in your professional and personal growth through coaching, mentoring, and workshops. Your development is important to us because your success is our success.


you benefit from great perks. In addition to the latest Apple hardware, we offer numerous extras like team-building events and unlimited access to drinks and snacks. Your well-being is our priority, so you can fully focus on your work.


we live inclusion proactively. We firmly value diversity and believe that different perspectives and backgrounds make our team stronger. We welcome all applications, regardless of gender, origin, sexual orientation, age, religion, or other individual characteristics. Everyone at vivenu has a place to contribute their skills and ideas. Innovation thrives on diversity.


Check out our mission statement and corporate values here.

The Company
HQ: New York, New York
75 Employees
On-site Workplace
Year Founded: 2018

What We Do

Hundreds of thousands of sellers around the globe rely on primary ticketing solutions that haven’t kept up with their needs and expectations. Platforms from the 90s that still feel like we are in the 90s made the jobs of ticket managers worldwide constant miseries.

Now there is a better way — customer-centric ticketing! vivenu is a primary ticketing provider that helps event organizers manage, market, and analyze ticket sales from one unified platform.

Our mission is to build a ticketing platform that puts ticket sellers first – so they’re empowered to create experiences that people love. We empower organizers to be more efficient, absolutely independent, and fully connected – to say the very least.

vivenu is the exclusive ticketing solution for the Grammy Awards, the Special Olympics, FC Schalke 04, Qatar Creates, and many many more. With $65 million in funding from renowned global investors, we’ve set out to revolutionize event ticketing – now and forever.

Pumped enough? We are not just another company and we are not looking for people who seek just another job. Ready for personal growth? Join us.

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