Head of Field Marketing Benelux (Dutch Speaking)

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

The Benelux Regional Field Marketing Team is responsible for pipeline generation in The Netherlands, Belgium and Luxembourg through the execution of demand generation activities across outbound and inbound campaigns and events. The team works closely with the local field sales, solution consulting, partner executives and value management teams by communicating plans and aligning campaigns to business objectives. You will also align team members in the region that may have separate reporting lines, including communications, digital, content and customer advocacy.

About the Role

We are looking for a Principal, Field Marketer based in Amsterdam to lead our local team and support our growth strategy in the Benelux. You will work closely with the other members of the Marketing, Sales and Professional Services teams to build brand awareness and pipeline for the business. You will ensure we exceed our growth targets and bring ever more focus to our execution. This is both a strategic and hands-on position. This role is located in Amsterdam and will be a key part of the North and Emerging Markets marketing management team as well as the Benelux business management team.

You will join our local team and work closely with EMEA-wide and global marketing colleagues across a number of functions such as corporate communication & PR, Digital and Social marketing, and Product Marketing. You will be based in our Amsterdam office and report to the Head of Marketing, North and Emerging Markets.

What you will do

• Tightly integrate with the sales team on a regular basis to drive planning and execution, ensuring timely and open communication channels.

• Ensure flawless execution across all planned marketing activities, aligning with the entire EMEA marketing team to drive successful outcomes.

• Align Marketing plans to the business priorities in the Nordics

• Develop annual marketing plan with your team for the region designed to create awareness and build pipeline for Workday’s core solutions

• Identify audience segmentation strategy; vehicle and media mix recommendation, timing and forecast of results

• Drive integrated marketing campaigns from inception to optimization with a cross-functional corporate marketing team based in EMEA and the US. This will include demand generation, brand awareness, events, field marketing, web/online marketing, communications and creative services.

• Work with appropriate groups (product marketing, sales, operations and strategy) to develop appropriate messaging platforms, content, and stories from which to build campaigns

• Coach and develop the Benelux local marketing team

• Analyze campaign performance and make recommendations for optimization and future enhancements

• Manage project budgets and take responsibility for tracking and monitoring campaign spend.

About You

Basic qualifications

• 15+ years successful related marketing experience, preferably in a SaaS, enterprise software, cloud environment or complex matrix structures

• A business degree or equivalent

Other qualifications

• Results-driven marketing professional with a proven ability to deliver commitments on time while achieving or exceeding business goals.

• Knowledge of the local enterprise software market, preferably within HR and/or Financial applications

• Strategically-minded but willing to be very hands on and get programs executed

• Proven ability to effectively execute integrated, streamlined marketing programs that drive pipeline

• Ability to work with people at all levels of an organization including executive management, sales, and marketing

• Willing to travel within EMEA and to HQ in the USA occasionally

• You speak and write English and Dutch fluently

• Track record of team building and leadership

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!