Head of Field & Channel Marketing

Posted 10 Days Ago
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Hiring Remotely in United States
Remote
Senior level
Information Technology • Security
The Role
The Head of Field & Channel Marketing at Trustmi will drive growth by strategizing and executing marketing initiatives across fields and channels. This includes aligning with sales, developing account-based marketing programs, planning field events, and creating scalable operational playbooks while managing performance metrics to ensure success.
Summary Generated by Built In

Description

Trustmi is redefining how businesses secure their payment processes against fraud. Co-founded by Shai Gabay, a former bank CISO with deep expertise in fraud prevention, we deliver cutting-edge AI-powered solutions that protect businesses from the complex and evolving landscape of B2B payment fraud. Backed by industry leaders and trusted by enterprises, our mission is to simplify security and safeguard business payments at scale.

As Head of Field & Channel Marketing, you will play a pivotal role in driving Trustmi’s growth. Reporting to the CMO, you’ll lead the strategy and execution of all field and channel marketing initiatives. You’ll collaborate with sales, demand generation, and channel partners to create impactful territory and account marketing plans. Your work will ensure all Trustmi field activities reflect our brand leadership and innovative approach to payment security. You’ll define what success looks like in the field while building scalable playbooks that drive measurable results.

What You Will Do in This Role:

  • Sales Alignment: Partner closely with sales to align field marketing activities and channel programs with strategic goals for key regions.
  • Account-Based Marketing (ABM): Develop targeted account and territory-specific programs to engage prospects in high-priority accounts and regions.
  • Field Events: Identify key industry events, conferences, and regional opportunities to sponsor. Plan and execute unique hosted events that generate leads and nurture existing opportunities.
  • Channel Marketing: Build relationships with top channel partners in key markets. Develop and execute plans to enhance engagement and awareness among resellers and their customers.
  • Operations: Create a scalable playbook for field and channel marketing, establishing clear expectations, roles, and metrics. Plan and execute all related initiatives.
  • Performance Management: Set and meet pipeline targets, taking ownership of Trustmi’s Field Marketing Program’s success.
Requirements
  • A passion for making a meaningful impact at a high-growth, fast-paced company.
  • Bachelor’s degree in Business Administration, Marketing, or a related field, or equivalent experience.
  • 5+ years of proven success in B2B marketing, with expertise in field marketing, channel marketing, and account-based strategies at a cybersecurity company.
  • Experience working with sales, demand generation, and ABM teams, ideally in SaaS or tech.
  • Experience working with channel partners in the cybersecurity industry i.e. Guidepoint, Optiv, etc.
  • Ability to balance strategic vision with hands-on tactical execution.
  • Proven ability to drive revenue through innovative marketing strategies and data-driven decision-making.
  • Strong project management, organizational, and analytical skills.
  • Exceptional communication and relationship-building abilities across cross-functional teams and senior leadership.

Why Trustmi?

    • Fully remote company with flexibility to support work-life balance, including parents.
    • Unlimited PTO—take time when you need it.
    • Equity options in a high-growth company with a significant market opportunity.
    • Opportunity to tackle challenging problems and transform how businesses protect themselves from payment fraud.
    • A collaborative, curious, and fun team culture.
  • At Trustmi, we celebrate diversity and are committed to creating an inclusive environment for all employees. If you’re ready to drive impact and shape the future of payment security, we want to hear from you.
  • Join us. Let’s redefine Behavioral AI payment security together.

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The Company
Tel Aviv
49 Employees
On-site Workplace
Year Founded: 2021

What We Do

Trustmi is the only end-to-end payment security solution that helps businesses protect their bottom line by eliminating losses from cyberattacks, internal collusion, and human error and ensuring payments go to the right place.

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