Head of Demand Generation

We’re looking for a Head of Demand Generation to join the team at Liberis! This is a leadership role with the scope and autonomy to build and scale a demand generation engine directly fuelling the growth of our business. At Liberis this means identifying and build an early stage pipeline of companies that want to embed our finance platform in the offering to small businesses. You’ll own the end-to-end demand generation strategy, leveraging your expertise to deliver qualified leads at scale while collaborating closely with cross-functional teams.

We're seeking a strategic thinker who thrives in fast-paced environments, navigates ambiguity with ease, and is passionate about delivering measurable results. This is an exciting greenfield opportunity we're eager to build from the ground up. While you'll collaborate closely with our Product Marketing team, what makes this role particularly compelling is the chance to personally own and shape demand generation from day one—with clear potential to grow the function.

This is an ideal role for someone who has been part of high-performing Sales and Marketing teams and is eager to build one—applying lessons learned from past successes while avoiding familiar pitfalls.

 You’ll love this role if:

• You thrive on owning big-picture strategy and diving into the details.
  • You enjoy developing a high-level strategy while also rolling up your sleeves to optimize campaigns, analyze data, and experiment with new tactics.
• You are results-obsessed.
  • Your work revolves around achieving measurable outcomes. You’re motivated by hitting ambitious KPIs like lead volume, pipeline coverage, conversion rates, and revenue contribution.
• You’re a data-driven decision-maker.
  • You know to get the data you need, you’ll need the right tooling. You’re comfortable building out the right stack to turn insights into action, and continuously iterating in your strategy to hone performance.
• You excel at cross-functional collaboration.
  • Whether it's Sales, Product, or Content teams, you know how to align stakeholders, influence decision-making, and bring people together.
  • You strive for clarity in execution and are often the one taking decisions to move forward despite ambiguity.
• You love experimenting and innovating.
  • You’re always exploring new ways to improve and scale demand generation, whether through channel optimization, automation, or creative campaign ideas.
  • You have a spidey sense for reading signals coming from the market taking both qualitative and quantitative inputs to twist or adapt your strategy.
• You’re comfortable navigating ambiguity.
  • You thrive in environments where you can identify gaps, create a roadmap, and lead others through uncharted territory.

 What you’ll be doing:

• Building and owning the demand generation strategy.
  • Define and execute a comprehensive demand generation strategy across organic, paid, email, events, and more to fuel our growth engine.
• Driving pipeline growth.
  • Develop and manage campaigns that drive qualified leads and move prospects through the funnel, optimizing conversion rates at every stage.
• Collaborating across the organization.
  • Partner with Sales, Product, and other Marketing teams to ensure campaigns align with business priorities and address audience pain points effectively.
• Developing scalable systems and processes.
  • Implement tools and processes to track, analyze, and optimize campaign performance, ensuring seamless lead handoff to Sales.
• Building and leading a team in future.
  • Once the function is established and achieving early results, lead its growth. Over time, develop a high-performing demand generation team, fostering a culture of ownership, collaboration, and continuous improvement.
• Optimizing the marketing tech stack.
  • Evaluate and enhance the tools and technologies used for demand generation, ensuring we have the infrastructure to scale.
• Analyzing and reporting performance.
  • Define the right KPIs, monitor results, and report on campaign effectiveness to key stakeholders, using data to inform future decisions.
• Innovating and testing.
  • Continuously identify new opportunities to improve lead acquisition, nurture strategies, and customer acquisition costs.

 What we’re looking for:

• Proven experience in a senior demand generation role, ideally within fintech, or a similar fast-growth environment.
• A strong track record of designing and executing successful multi-channel campaigns that drive measurable business outcomes. These could include digital marketing, paid media, field marketing, and content-driven campaigns.
• Expertise in lead generation, marketing automation platforms, and CRM systems (e.g., HubSpot, Outreach, Salesforce).
• Data-driven mindset with a deep understanding of analytics and reporting.
• Exceptional leadership and collaboration skills, with experience managing high-performing teams.
• A creative, problem-solving mindset and a relentless focus on driving results.
• An autonomous individual who has seen greatness up close but knows the devil is in the details; you can’t just copy & paste.
• A natural and confident experimenter who is allergic to micromanagement.

This role is your chance to shape the future of demand generation at Liberis and play a critical part in scaling our business. If you’re ready to make an impact, we’d love to have you on board!

Next steps 

If this opportunity feels like the right fit for your next career move, we’d love to hear from you! Even if you don’t meet every requirement, don’t hesitate to apply or reach out to the recruitment team at [email protected] 

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