Head of Campaign Marketing, Malaysia

Develop and manage the annual campaign calendar, aligning with business objectives to drive growth, engagement, and profitability.

Lead the ideation, execution, and optimization of integrated campaigns across channels, ensuring impactful user journeys from traffic to conversion.

Establish a robust framework for end-to-end campaign strategy, implementation and operations, including planning, execution, tracking, and optimization.

Collaborate with product, UX, creative, customer service, commercial teams and other related departments to deliver engaging and cost-effective campaigns.

Define and own department KPIs, tracking performance and deriving actionable insights to optimize ROI and engagement.

Implement data-driven strategies to improve user conversion, traffic allocation, and in-app engagement, ensuring seamless execution of campaign initiatives.

Lead tactical efforts to maximize GMV, revenue, and sales conversion rates, ensuring campaigns meet business and financial objectives.

Drive innovation and operational excellence in campaign execution, staying ahead of industry trends and best practices.

Partner with commercial teams to design sponsorship strategies that deliver value for users, merchants, and the platform.

Build and maintain a high-performance team, mentoring and guiding talent to foster growth and collaboration.

Establish accurate reporting mechanisms to measure campaign impact, business outcomes, and operational efficiency.

Minimum 10+ years of experience in campaign marketing, performance marketing, or growth roles in tech, e-commerce, or digital services

At least 2 years of experience in leading organizations or cross-functional matrix team setup.

Proven ability to conceptualize and execute large-scale campaigns that deliver tangible business results.

Strong analytical mindset with expertise in data-driven decision-making, campaign optimization, and ROI tracking.

Effective cross-functional collaboration with product, tech, creative, and commercial teams to ensure seamless execution.

Exceptional problem-solving skills, with the ability to break down complex challenges and prioritize initiatives systematically.

Proven leadership and people management skills, fostering high-performing and innovative teams.

Knowledge of emerging marketing technologies, tools, and trends to maintain a competitive edge