Head of C-Suite Marketing & Engagement

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
Lead ServiceNow's strategic CXO marketing initiatives targeting Fortune 500 executives. This role will develop and execute highly personalized marketing programs that drive awareness and engagement with C-suite decision-makers, ultimately supporting ServiceNow's enterprise growth objectives.
Key Responsibilities:

• Design and implement ultra-targeted marketing strategies for a carefully curated portfolio of 250 strategic CXO relationships across Fortune 500 accounts, with emphasis on personalized touchpoints and executive-specific value propositions
• Lead a specialized team of marketing professionals focused on developing and executing bespoke executive engagement programs, including 1:1 content development and personalized thought leadership campaigns
• Create compelling thought leadership content and experiences that resonate with specific C-suite personas (CEO, CIO, COO, CHRO), incorporating individual executives' published viewpoints, strategic initiatives, and business challenges
• Orchestrate highly customized, multi-channel campaigns leveraging invitation-only digital experiences, exclusive executive events, and white-glove direct marketing approaches
• Develop and maintain detailed executive personas and engagement preferences for target CXOs, ensuring all interactions are relevant and valuable to their specific business context
• Drive sophisticated measurement and optimization of executive marketing programs, including detailed engagement tracking and influence mapping at the individual executive level
• Collaborate with key technology partners on carefully selected joint executive marketing initiatives that align with target executives' strategic priorities
• Develop sophisticated narrative frameworks that connect ServiceNow's value proposition to specific C-suite priorities, industry dynamics, and individual executive agendas
• Shape and deliver executive-level communications that demonstrate deep understanding of each target executive's business challenges, strategic initiatives, and industry position
• Create and maintain detailed executive engagement playbooks for each C-suite persona, incorporating industry-specific insights and individual executive preferences

Qualifications

• 12+ years of B2B marketing experience with at least 5 years focused on executive-level marketing
• Proven track record leading CXO marketing programs at enterprise software companies
• Strong understanding of enterprise digital transformation, IT strategy, and business technology trends
• Experience managing and developing high-performing marketing teams
• Exceptional communication and storytelling abilities
• Deep knowledge of modern marketing technologies and measurement approaches
• Outstanding executive presence and ability to engage credibly with C-suite leaders
• Demonstrated ability to craft and articulate compelling strategic narratives
• Experience with account-based marketing (ABM) programs
• History of successful partnership with sales organizations

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
For positions in this location, we offer a base pay of $207,100 - $372,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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