Head of Brand

Wallapop is a Barcelona based scale-up driven by the purpose to empower people to embrace a more conscious and human way of consumption. We believe in a world where collaborative economy is mainstream. This is what drives us. 💫

Wallapop operates in Spain, Italy and Portugal, offering a catalogue of several hundreds of millions of products and services. Powered by technical innovation and continuous improvement, we bring together the scale & trust of classifieds with the marketplace’s convenience & reach. 🌱 Our mission is to enable a connected trade ecosystem, making 2nd-hand the norm through smart use of technology.

Backed by top investors such as Accel, Insight Partners & Naver Corp we bring our total valuation to 806 million EUR and are embarking on our international journey with the aim to become the world’s best unique goods trading platform.

The Challenge 🧩

Wallapop is more than just a marketplace—it’s a movement powered by the circular economy, where every transaction adds value to the community and the planet. Rooted in Opportunity, Accessibility, and Sustainability, we are reimagining consumption in a more human, connected way. As Head of Brand, you’ll have the unique opportunity to shape how the world sees and connects with this vision, creating a narrative that not only inspires but also drives meaningful growth.

At Wallapop, our brand is one of our most valuable assets—it’s the heart of everything we do. Our brand plays a key role in powering the reusing revolution and challenging first-hand consumption by driving social change. 

As the Head of Brand, you will be the steward of Wallapop’s identity, leading the charge to deepen its emotional connection with our users while driving impactful brand strategies that translate into tangible growth.

Wallapop stands for empowering a more human way of consuming, guided by our three core pillars: Opportunity, Accessibility, and Sustainability. We believe in creating a brand that reflects these values while celebrating the benefits of the circular economy—delivering tangible value to our community through smarter, more meaningful consumption. As Head of Brand, your role will be to craft and amplify this vision, ensuring that our narrative connects deeply with users while driving growth, loyalty, and advocacy.

We believe in the power of creativity to win hearts and change mindsets all over the world with bold, brave, playful, and relevant brand actions in the shape of integrated campaigns, activations, creative PR, branded entertainment, social community building and liquid ideas whatever their format is.

What You Will Do 👇

• Brand Strategy & Vision: Own and evolve Wallapop’s brand strategy, ensuring it reflects our mission and emphasizes our three pillars—Opportunity, Accessibility, and Sustainability—while showcasing the value of the circular economy to our community.
• Narrative Development: Build and sustain a compelling brand narrative that highlights how Wallapop empowers a more human, connected way of consuming, fostering stronger emotional bonds with the brand.
• Creative Leadership: Drive creativity across campaigns, visuals, and messaging, ensuring our brand voice is consistent, inspiring, and deeply connected to user values. This also includes generating viral ideas that can be amplified in earned media. 
• Team Leadership: Lead and inspire a team of brand managers, creatives, and partners, fostering collaboration and innovation to bring Wallapop’s story to life. This will require ensuring agility in the brand team by defining and evolving processes and ways of working.
• Cross-Functional Collaboration: Partner with Product, Marketing, and Growth teams to ensure brand strategies are seamlessly integrated into all aspects of the business, enhancing both user experience and growth.
• Growth-Driven Branding: Design and implement brand strategies that not only enhance awareness and trust but also drive user growth and deepen engagement with Wallapop.
• Metrics of Success: Establish and track brand KPIs, ensuring measurable impact on awareness, emotional connection, and community growth.

What We’re Looking For 🔎

• Track record in building or leading brands that people love. B2C is a plus. Architect and steward of the brand: Promoting brand relevance and consistency.
• Proven ability to influence and inspire across the organization, and generate buy-in and alignment on both strategic and execution levels. Exceptional communication and leadership skills, with the ability to rally teams and stakeholders around a shared vision and deliver results.
• Deep understanding of storytelling and the ability to connect the advantages of the circular economy with user-centric narratives that drive emotional resonance.
• A smart risk taker who helps us make brave and bold moves to make the most of our resources.
• A culture-connected soul. Able to identify opportunities not only to keep our brand linked to the zeitgeist but to envision what’s next.
• A data + intuition-driven and solution-oriented strategic thinker.
• Strategic thinker with a hands-on approach—someone who can lead high-level vision while executing meaningful campaigns that drive growth.
• Passion for Wallapop’s mission and values, with a strong alignment to Opportunity, Accessibility, and Sustainability, and the impact of the circular economy on local communities.

Do note that all our jobs are 📍 Barcelona based. We follow a hybrid model where flexibility rules. We commit to a minimum of 6 days per month in the office. Each team self-organizes to decide on cadence and in-person/remote rituals.

Wallapop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees as we want Wallapop to be a place for everyone.

We sponsor visa processes for international candidates when applicable and provide legal & admin support along the process combined with a competitive relocation package.

Additionally to the opportunity to contribute to an agile product set up and work together towards achieving our meaningful mission, we offer the following 🍭 Perks & Benefits:

• Competitive phantom shares package for all employees
• Generous individual learning budget of 2k per year
• Group and individual English, Catalan & Spanish lessons as part of our working day
• Private Health Insurance with Alan
• Flexible working hours + short Fridays
• Flexible remuneration to deduct from gross salary (kindergarten/food/transport check)
• Gym & Wellness plan, including physiotherapist in the office
• Generous referral Program & Charity Donation
• Bonus for weddings & newborns
• Wallapop Renta (Tax income support)
• Monthly plan for free shipping, bumps & home-pick-up on our services
• Workiversary Gifts and Birthday Surprises
• Contribution towards your WIFI in your monthly payroll
• One-off payment based on compensation package to go towards setting up your home office
• Relocation package (monetary support and legal advice) and visa sponsorship, if applicable
• 26 holidays per year
• TOP hardware of your choice (latest Apple or Windows)

What does the hiring process for this position look like? 👀**Please, note that all interviews take place remotely over hangouts.**

• Intro Call - run by talent acquisition, focus on providing more information about the role and the company as well as going over your experience, motivation, and expectations. This usually takes 45-60 minutes.
• Leadership Interview - run by the hiring manager, focus on leadership and/or management skills aligned with the role requirements. This usually takes 45-60 minutes.
• Case Study - you will be assigned a task where you will be able to showcase your expertise / technical skills required for the role.
• Expertise Interview - run by the hiring team, focusing on the required core skills and the ability to deliver in a given context. This usually takes 60-90 minutes.
• Stakeholder Interview - run by relevant stakeholders reflecting the reality of the context of the role, focus on the ability to collaborate & deliver in a cross-functional set-up. This usually takes 60 minutes.
• Culture Interview - run by culture interviewers, focus on adherence to Wallapop's purpose and business proposition. This usually takes 60 minutes. 
• Offer - should you be the right candidate, your offer will be discussed over a call with talent acquisition and will then be confirmed in writing.